With SmartThings 2023, Samsung wants to remove the “technological stress” that people have experienced for decades

“Technostress” – a problem that has existed for decades of humans

Samsung opens 2023 with a whole new approach. They don’t focus too much on introducing market-leading technologies like QLED, QD-OLED or MicroLED TVs anymore, but instead spend time talking about the user experience. The most obvious example is the launch of the SmartThings 2023 platform.

From Samsung’s point of view, since decades ago, when people did not have as many technological devices in their hands as they are now, they have encountered a syndrome called “Technostress” – which can be understood as difficult frustration, frustration is born when you use technology products that have problems or malfunctions. If you talk about this problem with a Gen Z, it may be difficult to imagine, but with the Millennial generation or beyond, the 6X, 7X generation – our parents, must have been annoyed at least once in their life. when the TV doesn’t turn on, the refrigerator stinks because it doesn’t divide the drawers clearly or the washing machines with noisy sounds stir up the whole dormitory.

But in fact, even in this period, in the 21st century, we still encounter “technostress” (complex product interface, not smooth execution process or trouble when using tools). turmeric). That is why Samsung aims to launch a new SmartThings platform to solve “technostress” for people.

SmartThings 2023 – solving “technostress”

SmartThings 2023 does not focus on any super breakthrough technologies, instead the platform pays attention to the smoothness of the connection as well as the transparency in use. Specifically, the latest generation SmartThings platform brings 5 ​​improvements:

1. Instant connection: Simplify the connection of smart devices in the home, instead of having to set up with 5 manual steps as before, SmartThings is now activated right from the start of the device, encapsulated in 1 single setup step.

2. Automatic connection: Home appliances such as TVs, refrigerators, washing machines, air conditioners … can automatically connect to TVs and smartphones with SmartThings application installed, helping users reduce time. manually connect to each device.

3. Simplify IoT: A wide range of Samsung products are now equipped with IoT hubs, helping users operate devices in the most smooth and simple way. Users do not need to do too much, because the devices will automatically operate with the IoT setup through SmartThings.

4. Extensive compatibility: Instead of having to use many applications to manipulate each device from different brands, users can control them all with a single application through Matter protocol. . This means that SmartThings is not limited to Samsung products, but can also be compatible with devices from more than 220 brands globally that support Matter.

5. Security with Knox: All private information including PINs, IoT keys, as well as information from users’ SmartThings connected devices are fully encrypted and stored in the Samsung chip. Knox Vault, ensuring users’ private information is not exposed.

With an interesting video description, Samsung shows us how minimizing the hassle of connection steps makes for a seamless user experience.

TV is a “digital butler”

In SmartThings, the TV plays the role of a “housekeeper”, helping to:

– Energy saving: By AI on SmartThings application with 3D Map Views interface, users can monitor the energy usage of home appliances and proactively adjust to suit their usage needs.

– Set movie mode: Set up the most optimal room for watching movies, be it controllable to turn on the air conditioner, air purifier and adjust the lighting equipment to the appropriate mode and window blinds suitable for movie viewing conditions. There is also a Party mode for The Freestyle projectors.

– Work smart: Connect a smartphone to a large screen to receive video calls for sharp images, and the Multi-views feature (multi-screen) will support users to multitask at the same time. move with the TV.

– Stay healthy: By connecting a smartphone or camera via the Mutli-views (multi-screen) feature, users can both practice according to instructions and track their movements right on the same TV screen.

Potential IoT market

According to Statista, there are about 15.14 billion connected IoT devices as of 2023, equivalent to almost double the total number of people worldwide (just past the 8 billion mark). Finance Online shows that the volume of these is expected to grow annually to over 25 billion over the next 7 years with 5G and other technologies driving market absorption.

Spending on IoT is also increasing with the number of people using connected devices. Annual IoT spending has increased by $40 billion since 2018 with spending estimated at over a billion dollars by 2022, although sources suggest this figure has been overlooked by around $200 million total. body.

That shows the huge potential of smart connected devices. By upgrading the SmartThings platform to solve problems people have encountered for decades, Samsung is choosing a smarter path than its competitors – which focus more on hardware instead of software experience. and ecosystem.

In this way, it is clear that the 17-year old TV king (according to Statista statistics) can secure the top position for many more years, because after all, it is the user who is at the heart of the device platform. . And their experience clearly deserves the most attention.