Why does your app need a landing page?

Before the launch of the app, the promotion of the app began long before. From marketing activities to app stores competition, a successful Marketing app strategy is always exciting. And one of them is your landing page or website that focuses on your own app where the app updates progress in the development process.

In brief:

• Landing page or web will become the information center of the app
• Landing page shape identification of app design with logo, typography and color palette
• Landing page forms the story of an app in a sentence, expressing the purpose and core features of the app
• Landing page should develop along with the process of forming the app. Gradually reveal many things about the app.
• Analyze hard data on the landing page to complete the messages
• Using landing pages and social channels to collect emails and get feedback from users and beta testers.
• Interacting with users through a landing page to maintain the level of excitement after the app was born

1. Form the story of the app

The first step of the landing page is to link to the final step in the app's strategic planning phase. As soon as you collapse the app's concept and start creating branding items, you'll want to buy a domain name to reflect the app's name and announce an original "splashy" page. This page will legalize the app and become a place for potential users to learn about you and the app before it is actually available on the app store.

This basic page is also the place for you to start forming design identities. A place for you to "flaunt" your app brand – including typograpy, color palette, iconography and logo. You should also include introductory teaser items and email registration forms. Some "high-level" information about your intentions on when the app will be released, but keep in mind that the launch time is always subject to change.

However, the most important thing is when you start introducing your app story to potential users. At Savvy Apps, they will help customers identify inspirational stories about apps in 1 or 2 lines. The brief, inspiring slogans will show the app's core purpose and features and explain why users will want to download the app when the app is posted. Some examples such as "Want a better dating experience?" Of the Leap app, "Bringing your family map" of FamilySignal app, "Winning the battle menu" of the Oleo app will give a glimpse of How much better the life of the user is when downloading the app.

2. To get feedback from beta testers

The next step in the landing page or app website is to increase the user interest by revealing more about the app and actively reaching out to potential users to get feedback. Dev can start by detailing features, a number of screenshots or other additional data. Don't forget to consider the ability to increase creativity in media content with short graphics and videos.

At the same time, devs should start building social media channels. The landing page will include links to each media channel and other web sites. Connecting all channels to a hub will help users just go to one place to know everything about the app. You can integrate tools similar to SumoMe's social sharing badge, allowing users to share your landing page with their own networks.

In addition, dev should have a number of email addresses for access to communications and registration forms. As a result, you can reach users to take on new aspects of good and not good running points on the app, features that are inconsistent with the plan. Approaching users like this will predict how well your app will get after its release.

Some users prefer to provide room feedback by using the same app as part of the standardized beta testing team. Other feedback comes from analyzing hard data on the landing page provided by users when they interact with your Marketing news. You can check different messages on your landing page and social channels for weeks before the app launches, to determine the marketing data that your users love. Google Analytics, SumoMe … all support analyzing how users use websites, so make use of it to determine what users want before creating a "big push" on the launch day.

3. Build activities when launching the app and more

The biggest disclosure of a full app website should coincide with the app's launch, including documents, support, pricing packages, press releases and app downloads on app stores. The dev will continue to add more information to the website including reviews, user testimonities, more in-depth preview and links to related articles.

Don't forget to take advantage of the information you gathered through the landing page channel. Send emails to users who have entered email addresses, including the best messages and features for the beta group in general, besides connecting customers directly to the download, rating and review app. If the user does not know about the news, press the link for them. The more information you provide, the easier it is for you to create press coverage when the app comes out.

Exploiting outside the app store is also important. Search engine optimization, you will increase the number of people who find the app and direct them to the app store. After all, even if you make a good app, if no one knows how to find an app or even doesn't know the app exists, it's useless. Optimizing keywords without compromising on content is a powerful step in driving organic traffic to your landing page and app. Use Google's Keyword Planner to search for keyword ideas and Google Analytics to check traffic results.
Most importantly, constantly adding information to the page, bringing many ways to interact with the app team to keep the level of excitement and downloads after the app launches. Along with the app FAQ and supporting documentation, SavvyApps also encourages group information and a blog to help users better understand the people behind the app.

Summary

Landing page is a comprehensive approach to successfully locate the app. Without the most basic landing, users will find it difficult to learn about the app and there is no reason to share the app with their networks. In addition, the app will also be engulfed in the already crowded app stores. You will also limit yourself to app marketing. By creating a landing page and participating in it, you will attract many potential users to your app as well as "seduce" them to download and link to the app.

Source: SavvyApps for IDE Academy (translation)