The first day of selling iPhone 14: Vietnamese users spend hundreds of billions of dong to buy new iPhones

Right from the evening of October 13, many people lined up at dealers to become one of the first to receive iPhone 14 at the time of opening sale at 0:00. This year, most of the dealers are simultaneously opening for sale at midnight, a few other systems return the device at 6 am on October 14.

Lots of people lined up since the night before

Due to the announcement of opening sale at 0:00 on October 14, many buyers from the previous evening lined up very early to receive the first iPhone 14. The sight of buyers queuing up to receive an iPhone is rare for any other smartphone product on the market.

iPhone buyers wait in line to open for sale at 0:00 at many stores in Ho Chi Minh City. Ho Chi Minh (Photo: Tuan Le)

Vietnamese users spend hundreds of billions to buy new iPhones

This information was revealed by Mr. Nguyen The Kha, Head of Mobile Telecommunications Division of FPT Shop & F.Studio by FPT system. Specifically, on the first day of sale, the FPT Shop system witnessed an unprecedented record revenue of nearly 300 billion VND. This is also the system that many users choose to pre-order with more than 92,000 registrations, which is 3 times higher than its predecessor, followed by TopZone with more than 70,000 times.

Previously, the systems predicted a large growth for the new iPhone 14 series, most of which expressed an optimistic attitude when the expected growth was between 50% and 100%. In fact, the system FPT Shop & F.Studio by FPT witnessed the purchasing power of Vietnamese consumers increase 2 to 3 times over the same period. It is known that at the time of opening for sale at 0:00, FPT Shop & F.Studio by FPT has successfully delivered 5,100 machines to pre-ordered customers nationwide, this number continued to increase in the morning and afternoon of October 14. .

A representative of Mobile World system also confirmed that Vietnamese users’ purchasing power for this year’s iPhone version has doubled compared to last year’s iPhone 14 series and is the largest in the market this year.

Mr. Nguyen Lac Huy, representative of CellphoneS system also shared positive signals on the first day of sale. Specifically, with more than 100 CellphoneS stores nationwide, on the first day of selling iPhone 14, the system earned nearly 200 billion VND in revenue. The number of interested customers and ordering this year increased by 2 times compared to the previous version, in which the number of devices delivered to customers on the first day of sale also increased by 250%, helping CellphoneS achieve a record revenue.

90% of buyers choose Pro/Pro Max version

As expected, this year the iPhone 14 Pro and iPhone 14 Pro Max versions continue to receive a huge amount of attention from Vietnamese users. Most systems simultaneously announced sold out of Pro versions, especially iPhone 14 Pro Max 128GB, in which Deep Purple is the best-selling color with only enough supply for about 50% – 80% of the total deposit in October. Customers who pre-order the Pro versions have to wait a while for the system to have enough machines to pay the deposit in order.

Mr. Long (Ha Dong, Hanoi) said he ordered 2 devices at FPT Shop system, a purple iPhone 14 Pro 256GB and a purple iPhone 14 Pro Max 128GB on the same day, October 7, but until today. On sale on October 14, he only received an iPhone 14 Pro, while the Pro Max was scheduled to be delivered by the store staff in the 3rd batch (end of November). “I counted on receiving both devices today, but for some reason I only received the Pro version, my Pro Max was scheduled to be delivered in batch 3, which means it will take almost 2 months to have the device,” Long shared.

Meanwhile, for the regular iPhone 14 and iPhone 14 Plus versions, users can almost receive the device at any time due to the abundant stock. This is a common situation not only for retail systems but also on e-commerce platforms with Apple’s official distribution channels. Plus, there’s a situation… no one looks up.

Efforts to make Vietnam a priority market for Apple

This year is a special year for the Vietnamese market. In addition to the first time Vietnamese media was invited to attend the iPhone 14 launch event in the US, Apple also paid more attention to the S-market. Previously, Vietnam was still evaluated by Apple as the fourth and fifth-ranked market. ; but now it has been upgraded to 3rd and most likely will continue to be upgraded in the near future.

With the current development, we expect the Vietnamese market to soon be elevated to Apple’s highest priority. This means that domestic users will be able to buy the device at the same time as other countries such as the US and Singapore,” said Mobile World CEO.

Representatives of FPT Shop and F.Studio by FPT systems also said that Apple Vietnam has made efforts to supply goods that have doubled compared to last year in order to meet the large purchasing power at the end of the year. This will be a good sign to help the Vietnamese market rank up in the near future.