Samsung continues to lay off staff in China, 11 branches merge to 5

Samsung will consolidate its existing 11 branches and offices into 5 units. The company made a statement on this issue through China’s social media network Weibo. Sources said Samsung Electronics has adjusted its business operations to promote rapid growth in China 5G China market and respond to high competition in this market.

Samsung is narrowing the number of its offices in China

Samsung has yet to completely abandon the Chinese market, but it is making a lot of layoffs to restructure the market.

This event is just the tip of the iceberg. This is not the first time we’ve heard Samsung China taking drastic measures to prevent its decline. A few months ago, Samsung closed its last smartphone factory in China because it was unprofitable.

Instead, Samsung appears to be intrigued with ODM contracts (hiring another company to produce its devices). This also means that Samsung needs fewer offices and staff in China. Samsung’s mobile business in China in the near future will depend heavily on ODM devices.

As production moves to other countries and some Galaxy smartphones become third-party ODM devices, it will be interesting to see if Samsung regains its footing and once again intensifies hiring. in the Chinese market or not. 2020 will be the year of 5G and it could become a decisive year for Samsung China.

Reference: Sammobile