- Tram Ho
This is a phone that will make fans restless, if it continues the “cheap, strong configuration” that helped Pocophone F1 succeed. But in 2020, with plenty of barriers in the market, will Xiaomi’s new independent brand be able to recreate F1’s magic?
We know that the Poco brand intends to launch quite a few new phones in the Indian market. The first of these will almost certainly be the Poco X2 (or Pocophone X2). Poco India manager, Chandolu Manmohan, once said the device will have ” high-end SoC ” and ” a large amount of RAM “.
Sounds interesting, but it’s not clear how the X2 will affect F2? Maybe X2 is the Lite version – ie a mid-range device – while F2, which is released later, will be equipped with teeth to become a “flagship killer” reasonable?
Poco will not forget F2, but to repeat the success of F1 is not easy. It is expected that the Pocophone F2 will mark the return of a cheap but powerful phone in 2020, with Qualcomm’s best processor. Xiaomi is also particularly interested in this product line, with a commitment to improving the Pocophone F1 and constantly releasing Android updates for it. Xiaomi wants users to trust the Poco brand, and has gained a large number of users.
But again, what makes people excited about the Pocophone F2 is still the powerful configuration and extremely good price that F1 has ever owned.
There is no Pocophone in 2019
The absence of a Poco in 2019 is a confusing decision for Xiaomi, as Xiaomi has always chosen to launch a series of smartphones in all segments and configurations. But the long wait since F1 can be explained by a number of assumptions.
The first assumption is simply that Xiaomi wants to “sell products” waiting for the opportunity to launch a “terrible” device. As the trend of folding and 5G phones is slowly taking shape, Xiaomi has been happy to wait and delay the next Poco until these new technologies are ripe. Now, in 2020, feeling it’s time, Xiaomi is back with its Poco lineup, beginning with the Poco X2.
The second hypothesis, a little skeptical, is that Poco F1 is not profitable for Xiaomi. The phone was born to … hole, as a way to assess the market, introduce Xiaomi to more people, and test new form factors and brands. If F1 brought the company a fortune, there is no reason for F2 to be so foolish.
However, Xiaomi still has some other problems in 2019. Oppo created the Realme brand to compete with Xiaomi’s Redmi, making nhwungx a cheap and powerful phone become a mass commodity. But even the Realme X2 Pro, a phone that uses the super-powerful Snapdragon 855 Plus chip, is already priced at over $ 400.
The lowest-spec Poco F1 is priced at just under $ 300 – a crazy price.
If the Poco F2 can cost anywhere from $ 300-350, with top-notch performance, everything is perfect. But that leads to the problem Xiaomi faces in 2020.
Poco F2 in 2020
Earlier this year, Xiaomi announced that Poco would become an independent brand. Poco is still part of Xiaomi, but as a new brand, Poco will be more free to choose the direction to market. Along with this change is a restructuring of personnel from Xiaomi to Poco.
Poco’s slogan, “Everything you need, nothing you don’t” hasn’t changed, and it shows us a few things. The slogan states that Poco will stay away from emerging (and expensive) technologies that are finding a foothold in the market, such as folding screens, 5G, and OLED displays with high refresh rates.
The foundation advantage of the Pocophone F1 is the Snapdragon 845 processor, used by high-end “flagship killers” such as OnePlus 6 and Asus ZenFone 5Z, as well as “genuine” flagships like Samsung Galaxy Note 9, Xiaomi Mi Mix 2S , and gaming devices like the Razer Phone 2.
Poco F1 is also still trendy. When re-evaluating this phone in late 2019, people realized that this is still a phone worth buying!
Problems with Snapdragon 865 and 5G
Poco’s dilemma begins here: Qualcomm decides to integrate 5G into its flagship Snapdragon 865 processor, and Poco probably realizes that its top-notch processor doesn’t suit their intentions. .
Considering that Poco is a brand aimed at the Indian market, where 5G has yet to be implemented, along with Poco’s “Nothing you don’t need” strategy, the Snapdragon 865 is not a viable option. The only way – obviously not a good option – is to still use Snapdragon 865 but “turn off” 5G, a redundant and expensive solution.
This leaves Poco only a few options left for strong performance, including last year’s Snapdragon 855 Plus and the newer but weaker Snapdragon 765G SoC. A phone with Snapdragon 855 Plus and $ 350 or less still crushes rivals; and this option is more likely than simply copying Xiaomi’s own Redmi K30, then replacing SoC 730G with 756G. And with Snapdragon 855 Plus, no one said that Poco was wrong when they confirmed that they will still easily support high-performance games and applications for many years to come.
But there is still a small problem. Using the old chip from last year means that the Pocophone F2 will be hard to stand out from other killer phones, and Poco will struggle to get the attention of consumers. Because of the low price guarantee, F2 seems to come with an LCD screen and a plastic case to keep costs down. A large battery, expandable memory card slot, and headphone jack are still the must-have elements for a phone aimed at users in this segment.
How widely will Poco F2 be sold?
Considering that Poco’s Twitter has now changed its name to @IndiaPOCO, it can be said that Poco is a brand created by Xiaomi to attack the Indian market. It will be interesting to sell this phone widely in other markets. The Poco F1 is sold quite extensively, and flash sales in late 2018 and early 2019 have continuously helped lower its price. Currently Poco F1 is being sold quite popular in the German market.
With Xiaomi entering more markets, including Germany last year, along with some information about expanding into South Africa, the Poco F2 will have potential to be sold in many markets. more than ever.
When was the launch of Poco F2?
Poco seems ready to launch Poco X2 first, in order to reintroduce the brand to consumers. The carrier has confirmed it will launch more phones in 2020, and the F2 may arrive after X2. X2 is expected to appear in the market in February 2020, but information about F2 is still quite unclear. All we know is only 2020.
This is the time when Poco needs to carefully consider the configuration and marketing strategy of his new phone. Will Poco F2 become a phenomenon like Poco F1 used to be?
Source : Genk