Making money is easy with Google AdSense
Google AdSense is one of the most popular website commercialization methods, and contrary to what you have heard about AdSense, this is still a great tool, resulting from the best efforts of your content. To achieve the best results, you should try many different advertising strategies. In this article, I will introduce AbSense and how to make the most of this exciting advertising service.
About Google AdSense
The AdSense concept is based on the idea of displaying ads as relevant to the ad content as possible. For example, if your website is about shoes, you will see ads about footwear. Absense service will assess the content on the page to find ads that create the most benefits for readers on your page. The better the website and the ads are, the more positive the results are.
Ad Formats
AdSense offers a wide range of advertising formats for users to choose freely: skyscrapers, leaderboards, rectangles, … to support both text and graphical ad. You can adjust the font and color of the text ad to match the design of the website or to highlight the ad. Graphical ad can be static, dynamic flash banner or dynamic HTML5 banner.
Of course you can choose a banner for your phone. This banner is designed to display on mobile devices with smaller screens, such as smartphones. If you are having a responsive website and want to "turn" bannner also responsive, you can choose responsive abs. AdSense will consider the available space on the website and choose the most suitable size. This banner type is based on text links and can also adjust fonts and colors.
Sign up for Google AdSense
In order to display Google AdSense banner on website, you need to register for AdSense program first, you can register on AdSense website . The review process will take about a few days. Google will evaluate the website to see if the website complies with the program's policy . Refer to the Google AdSense website to learn more about the rules and registration process.
Let's Get Started
Once you join the program, you can start posting Adsense ads on the website. Through the AdSense admin panel, you can create new ad. First, add a name, such as page name and size ad. Then select the size, ad type (text and / or graphical ads) and fine-tune the font and color if necessary. You can create a channel and specify an ad for analysis purposes.
You can also determine what AdSense will do when there is no appropriate banner, such as blank, or hard color or custom backup ad. Google always has ads that are suitable for all types of websites, so these cases are no different from "searching for the bottom of the needle". After this step, the HTML code needed to put ad on the web will be displayed. Copy and paste the code into the appropriate space on the website.
Statistics Ad
Google AdSense provides detailed statistics about advertising status on the website. You can see many parameters such as number of views and ad clicks. Based on the type of ad, AdSense will pay based on ad impressions (CPI) or ad clicks (CPC). In the next part of the article, I will share some tips to help you optimize the impressions and clicks.
How to make the most of AdSense?
One of the things to pay attention to AdSense is: use a reasonable amount of ad. Google allows up to three banners and three links per page. In my opinion, the number of banners you should upload depends on the amount of content on the page. For example, if the website has a lot of content (compared to a printed newspaper page), the display of the maximum number of ad is not a problem, especially when the ad content mixes with the content of the page. In the end, no one wants to lose viewers because of too many ads – especially when users have to scroll through a bunch of banners just to see the "real" content of the site.
When you get "tempted" ads, it's easy to break the user experience. Users access the website because they are interested in the content on the page, but at the same time you also want to make a profit from these visits. The key to success is that you have to place ads where users spend the most time on the page: right or next in the main content and near navigation elements; Important locations like the main menu and the end point of the page content. In this way, you can both satisfy users and achieve goals.
The banner placement should be considered right from the design of the website layout to achieve the highest efficiency. In general, this is the most effective ad format, scaled:
| Banner type | Banner size (s) |
| Leaderboards | 728 × 90 and 970 × 90 |
| Rectangle banners | 250 × 250, 300 × 250 and 336 × 280 |
| Skyscrapers | 120 × 600, 160 × 600 and 300 × 600 |
| Horizontal link units | 728 × 15 and 468 × 15 |
| Vertical link units | 160 × 90, 180 × 90 and 200 × 90 |
For example, setting ads on the content page is often seen
A popular content page includes a header with a logo, a navigation menu, and a page footer. In the picture below, I have mentioned some ad placement recommended.
Site Header
Please display the webpage header of the previous page, do not "ham" put the banner on the top. For example, the logo, the search box and the main menu. If you put the banner on top, users will automatically "ignore" the banner and scroll down.
The main menu is an especially important interactive component, since users will use the menu the most. Therefore, displaying a banner next to the menu is a good idea, preferably just below.
On some websites, displaying horizontal AdSense links along the main menu brings quite good results. Link units include text links that match the design of the menu (usually also a horizontal link list). You will get the best results by adjusting the link color to match the page layout.
Space below the main menu horizontal is the excellent banner leaderboard display position. This banner will display above the main content, so in most cases it will be viewable without scrolling. Users will recognize banner when they scan webpage find content.
Content Area
Rectangular banners like 250 × 250, 300 × 250 and 336 × 280 are also quite effective. Thanks to the appropriate size, they can be integrated into the webpage content, such as the right corner of the article.
In particular, this type of banner looks quite a part of the website, for example, when displaying the end of the article. When a user reads an article they like, they will probably click on the link to learn more about the topic. When designing links properly, do not fool users into thinking that it is part of the website, not only will Google grant you, but users will be annoyed and not return. If the article is white, you should use the unit link with fonts and white borders to link the unit to the site layout. Besides, it is possible to select from a number of fonts to make AdSense banner seamless to your website. This tactic can be applied to other banner sizes.
Column next to Content Area
Many websites have a small column on the left or right, displaying overview of the latest and most popular articles, additional information or other messages. These columns, placed next to the main content, are excellent ad display locations (skyscrapers 120 × 600, 160 × 600 and 300 × 600). 
Smaller banners in Ad Spaces
I recommend allowing Google AdSense to display small banners in sufficient space for larger banners. For example, 336 × 280 space can also display 300 × 250 banners. Same with banner 970 × 90 and 728 × 90. In these cases, smaller banners will be displayed at the center of the space to ensure aesthetics. Thus, you can expand the banner fund, thereby increasing revenue.
Mobile Banner for Mobile Version
If you have a mobile version for the website, what is it without using the mobile AdSense banner for this version.
Page-level Ads
In April 2016, Google introduced the AdSense ad generation, named "page-level ads". These ads are designed specifically for use on mobile websites and automatically display ads with the right format and time. Page-level ads only show when the largest value is available; Google will automatically identify this ads for visitors.
In page-level ads, we have anchor / overlay ads and vignette ads. Just copy the code into the page right where you want the ad to appear. Page-level ads will not count toward the ad limit on the page. If your website has a mobile version, I recommend using at least anchor / overlay ad and review the effectiveness of vignette ads.
Show both Text and Graphical Ads
Be sure to opt-in to display both text and graphical ads when creating a new AdSense banner. When you opt-in, you will increase the available ad inventory. Most text ad is based on CPC (cost-per-click payment) and ad graphic diversity is CPM (cost-per-impression). AdSense has a high-end system, which helps determine which ads will bring the highest profit and when opening both text and image ads, you will get the best results.
Gambling Related Ads
By default, Google AdSense will turn off gambling related ads (betting related ads). If your site is focused on adults, you can change this option to display gambling ads: Log in to your AdSense account, go to 'Allow & block ads', select the site you want from the list on the left. and click on the 'Sensitive categories' tab. At the bottom of the page, you can allow gambling related ads.
Keywords in the first paragraph
Adding interesting keywords at the beginning of web content is very important. When the site loads and requests an AdSense banner load, Google will scan the site and determine which ad is best suited to the content on the page. Google said that the first paragraph on the website is the most important part, so ads will mostly rely on keywords in this paragraph.
Load AdSense Banner with the first highest CTR
Suppose you have three AdSense banners on the website. When using AdSense, you can see which banners have the highest CTR (click-through-rate) rate. And best of all, let the banner load have the highest CTR first. The banner is most effective and should appear first in the HTML structure of the page, even if the banner is displayed at the end or middle of the page. Why do we do that? When the website is loaded and AdSense banner is requested, AdSense will put the highest value ad into the first banner.
Experiment
Try to see which ad works best in your case because each site is different; constantly changing the format, position, font, and color of the page. Even small changes such as color can significantly change the effectiveness of the banner. AdSense will help you perform these tests. Log in to your AdSense account and go to My ads> Content> Experiments to find more information.
Learn more about AdSense
If you want to read more about Google AdSense and how to commercially optimize your site, you can find the official Google AdSense Inside AdSense blog. On the official Google AdSense YouTube channel , you can also find many interesting videos.
Epilogue
Google AdSense is still one of the best means of commercializing websites today. AdSense offers a variety of banner formats for webmaster to choose freely. The more AdSense banner is in harmony with the website, the more effective it is. Another important point, you must put the ad in the position the user spends the most time: beside / in the main content and near the navigation area.
Experiment continuously to find the best tactic for your site.