Instagram removed the annoying IGTV button for users, raising white flags before YouTube

Instagram will remove the IGTV button, which is located in the upper right corner of the main screen of this application. First launched in June 2018, IGTV is Instagram’s vertical format video service, once expected to compete with stalwart rivals like YouTUbe.

Instagram said it decided to remove the button after discovering that very few users click it.

” Most people find IGTV content through previews in the Feed, IGTV channel in Explore, home page of content creators, and in independent IGTV apps,” an Instagram spokesperson said. . ” Very few people click on the IGTV icon in the upper right corner of the main screen in the Instagram app.

The IGTV button once appeared in the top right corner of the app’s main screen, right next to the message icon

This is a small change in the look of Instagram, but is supported by many people because there will be less distractions. However, without this IGTV button, users will have to dig deeper in the app to find IGTV content. You can also download the standalone IGTV app, but the figures show that only a fraction of the more than one billion Instagram users do that, compared to the millions who have downloaded rival video app TikTok. .

This move is the latest sign that Instagram is reorienting IGTV into a separate, separate service. Last week, the AdWeek news site reported that users can now upload IGTV videos via the video upload interface exactly like the one they use to post videos on the main Feed.

Instagram has reportedly been struggling to attract content creators and users to IGTV since its launch. The service doesn’t offer the opportunity to share advertising revenue like YouTube, and content creators have previously said that product brands are also less excited about funding IGTV content such as they still tend to favor regular posts on Instagram.

Reference: TheVerge