Chairman Nguyen Duc Tai’s warning to rivals selling Apple products: You will hear a groan and it will last, not short!

Accordingly, Mr. Tai said that in the past, Mobile World was not too careful about the Apple price difference between himself and its competitors, and that was the opening for Mobile World’s competitors to find customers.

“You can see that there are times when the price of Mobile World is several million dong higher than other stores,” said Tai.

However, Mr. Tai affirmed that in the near future this phenomenon will end and will not let the price difference become a point of advantage for competitors.

“As an investor, if you also invest in competitors, you will hear groans in the near future, and it will last, not short. You’re right. let that spirit go , “said Mr. Tai confidently.

According to a survey on phone prices on Mobile World’s website, compared to some major competitors such as FPT Shop, CellphoneS, the price of most mobile phone models of The Gioi Di Dong is from equal to slightly higher (except for mobile phones). iPhone 14 Pro 1TB lower than CellphoneS).

Mobile World currently owns 2 phone chains, namely Thegioididong.com (1,089 stores) and Topzone (100 stores). In particular, Topzone was born in October 2021, is a specialized store chain, only selling Apple products after the handshake between the two parties.

Mobile World used to plan to sell 1 billion USD of Apple products in 2023. However, this year the company believes that the purchasing power of ICT products and electronics in general are both declining sharply over the same period and taking place. in most brands.