Casper Vietnam for the first time rose to No. 1 in air conditioner market share

According to the latest statistics of the market research company GfK, in May 2023, based on product volume sold, Casper Vietnam air conditioners won a market share of 21.6% – taking the No. 1 position in the market. Before that, for 2 consecutive months (March and April), this brand was at No. 2 with market share of 18.8% and 15.8% respectively.

Although the air conditioner market in April recorded huge sales when the total product sold was higher than the previous 3 months combined, in May, the sales volume of air conditioners continued to surpass, reaching 496,000 units. , up 26% month-on-month and the highest level in the past 13 quarters. Similar fluctuations, the whole market’s revenue amounted to VND 4,488 billion, up 20% compared to April and also the peak in 13 quarters.

The segment under 10 million dong is the dominant segment for this product.

Statistics also show that the 9,000 BTU Casper Inverter air conditioner named TC – 09IS35 is the best-selling product in the market with more than 28,000 units sold, more than doubled compared to April. 99 million VND (not including installation materials).

El Nino occurred this year causing the phenomenon of prolonged peak heat. This is the reason why the air conditioner consumes strongly. Manufacturers forecast that the market in 2023 could grow by 15% – 20% compared to 2022.

In addition to favorable market conditions, in order to rise to the No. 1 position as it is today, Casper Vietnam is holding a number of important “secrets”. It’s product quality, service, competitive initial cost of ownership, and reasonable lifetime maintenance costs.

The QSP (Quality – Service – Price) strategy has helped Casper Vietnam stay in an uptrend

In the past few years, Casper air conditioners have made a very strong impression on Vietnamese consumers because the average cost of electricity consumption is only 4,000 VND/night. In the context that electricity is a big expense in the summer for families, the figure from only 4,000 VND/night creates a huge competitive advantage for an energy-saving air conditioner.

It can be seen that, before Casper entered Vietnam, air conditioners were still quite a luxury product. To buy a good air conditioner from quite famous brands in the market, consumers have to spend a lot of money.

With the appearance of Casper Vietnam with products that are extremely competitively priced but of good quality, middle-income consumers can also own an air conditioner to make summer life a breeze. more comfortable .

What has helped Casper Vietnam bring such quality and competitively priced air conditioners? That is the spirit of “Less For More”.

“At Casper, we dare to eliminate unnecessary frills to focus on increasing the quality and durability of our products and meeting the real needs of our users. While maintaining the efficiency, ease of use and design sophistication of the product. We strive to sell better prices for more utilities. We strive to save energy for higher efficiency,” said the representative of the company.

This can be clearly seen through a simple detail of the number of stickers on the product. A typical air conditioner has 5-6 stamps, but Casper only has one. Saving each stamp, streamlining products is also a way for Casper to reduce production costs and thereby, have conditions to increase quality and service for customers. For example, in the market, inverter compressors usually come with a 5-year warranty, but Casper offers a 12-year warranty – second to none.

In fact, the pricing strategy is Casper Vietnam’s strategy to capture market share. At many times, even though the market price level increased sharply due to great demand, this unit still did not increase the price, accept thin profits or even make no profit.

“In fact, Casper Vietnam has been ranked No. 1 in the North for a long time. The rise to the No. 1 position shows that we have officially conquered customers in the Central and Southern markets. All success today is made up of core products and services, established by the trust of customers. We are very grateful to Vietnamese consumers,” said a representative of Casper Vietnam.