Building an online empire, Amazon not only survived but also flourished during the Covid-19 pandemic

When the pandemic forces people to stay indoors, Amazon is one of the few companies that proves how necessary it is for everyone. From groceries to cleaning goods, shipments from Amazon have become a source of life for many who are looking to stay away from crowded supermarkets and retail stores.

But e-commerce is not the only thing that people need from Amazon. Their cloud business, Amazon Web Services, is also seeing a surge in demand as people flock to their customers – from Zoom to Netflix – to work and play. Amazon is also selling access to audio book stores and television shows to people who are indoors.

Order volume skyrocketed on Amazon e-commerce platform.

In other words, according to Professor James Bailey of the business school at George Washington University, the longer this epidemic crisis will become, the more powerful Amazon will become.

” Every crisis creates a void .” Mr. Bailey said. ” And any force that fills that void will inherit its power .”

Amazon is not the only company benefiting from this pandemic. According to research by Bank of American, this crisis will provide leverage for the entire e-commerce industry, when in March this year, this sector witnessed growth of up to 16% over the same period last year. Even when this crisis is over, consumer habits formed during this period will be maintained, creating a new wave of change in the future.

But given its size and efficiency, Amazon will emerge stronger than any other competitor. Even during the pandemic, Amazon still benefited with an annual increase of $ 4 billion, although the cost to overcome this pandemic will increase over every year.

Amazon – supporting America during the Covid-19 crisis

To feel the importance of Amazon at this point, you have to look at the US capital Washington. Since the beginning of the pandemic, Amazon CEO Jeff Bezos has become a regular contact with US President Donald Trump. As Amazon is somewhat alleviating America’s chaotic situation, Mr. Trump needs Bezos more than ever.

Not only does the United States need the vast amount of the essentials it needs on its platform – including toilet paper, antiseptic water, medical protective gear, electronic thermometers, as well as necessities – Amazon also owns one of the famous super-fast delivery systems.

Now shipping essential goods to customers right now – hospitals, medical facilities across the United States – is even faster when the company says it is prioritizing delivering essential items. Weak on coming for this customer.

Not only does it provide essential consumer goods, Amazon’s cloud platform also meets a surge in demand for work and entertainment globally. A number of popular online applications – such as Zoom, Slack, Fortnite, and Netflix – are witnessing a sharp increase in usage between the pandemic. All are Amazon customers.

Not only have customers increased usage, Amazon’s online services itself have also seen demand soar. Their online audio book store, Audible Stories, received ” millions of hits ” from around the world on March 19.

While a series of sports leagues across the globe have to be canceled to prevent the spread of the disease, e-sports competitions that are livestreamed on Amazon’s Twitch platform have had so much traffic that the company has to lose quality. image in Europe to meet everyone’s needs. Even before the epidemic, Twitch was in the top 10 most popular streaming services in the world.

This crisis is when Amazon needs the most personnel.

Moreover, amid the majority of other companies struggling with the question of staffing or salary cuts, Amazon said it has just completed recruiting an additional 100,000 new employees to ” help meet demand.” ” increase. It was Amazon’s vice president of global cooperation, Jay Carney, who said the shopping needs of the past days were equivalent to the peak of holiday shopping.

Coping with challenges

However, Amazon is not without challenges in this explosive growth. For example, the speculation of increasing prices for essential health items right on their platform since the beginning of the outbreak. To cope with this situation, Amazon said it has combined both automatic and manual evaluation systems to detect thousands of price speculation and reporting to the authorities.

Even additional hiring entails pressure to ensure a safe working environment avoids the spread of disease. Currently, there have been many complaints from people working in Amazon warehouses about inconsistent body temperature testing, lack of disinfectant items and having to work side by side even though Amazon has set the rules. about social spacing. However, more than a dozen Amazon operations have been infected with corona virus.

An Amazon employee with protective gear

While refusing to answer questions about the possibility of a labor shortage due to the epidemic, Amazon’s statement said its employees are ” heroes who are fighting for their communities and helping people to receive them.” get the important things they need in a time of crisis . ”

Amazon – people benefiting from the pandemic

It is not an exaggeration to say that this crisis is like ” shoemaking ” for Amazon’s strengths. But what makes Amazon the biggest beneficiary of this corona virus outbreak? It is their long-term vision of the global consumer trend of online consumption.

Consumers have less and less time or money to waste – that’s the obvious right before the pandemic, and that’s even more right now. Not everyone sees that obvious right and even fewer people are able to pursue the same right thing as Amazon.

That vision helps them build a business empire, which not only meets user needs from a distance and creates a huge customer base. From this set of users, Amazon has an infinite amount of data on customer needs, making the company the most efficient retailer in the world when it accurately meets user needs. Positive feedback from users has made Amazon more effective, more attractive to users, creating a cumulative loop that no one has.

These strengths have been accumulated by Amazon for many years and have helped them dominate the market right before the crisis began. The current crisis not only confirms Amazon’s vision but also helps to further strengthen their power in the market, when a series of rivals are about to collapse before this crisis.

Refer to CNN