Youtube Shorts has just launched globally, making TikTok ‘cry’: Users are free to create 60-second videos, have 100,000 songs and countless effects to choose from

Youtube has just officially launched Youtube Shorts worldwide, including Vietnam. This is Youtube’s new short-form video creation tool, allowing users to experience and create short videos with mobile phones. First announced in September 2020, Youtube is gradually expanding the Shorts tool to 100 countries around the world – where Youtube is present.

“For the first time, users around the world will have access to Shorts’ innovative tools, including the use of a multi-segment camera to link multiple videos together, the ability to record video along with music, control speed settings and more,” YouTube said.

What are Youtube Shorts?

Basically, Youtube Shorts will also help you create videos of about 60 seconds in length, along with a lot of tools to edit videos as well as interesting effects or sounds to insert into videos. Youtube Shorts will give you about 100,000 songs and is expected to increase, the option to control the recording speed and a countdown timer to start recording the video.

In particular, the application also has a Stop Time feature so that the phone automatically stops recording video, without you having to press any action.

Users can also access Shorts videos via a tab on the YouTube app to watch new videos. To quickly create Short videos, you will click on the plus icon at the bottom of the application’s menu bar.

Some typical features of Youtube Shorts include:

– Add text to specific points in the video.

– Get sample audio from other Shorts videos to mix into the video.

– Automatically add captions to Video Shorts.

– Record up to 60 seconds with the Shorts tool camera.

– Combine clips from your smartphone’s photo library into the video you just created from the Shorts tool’s camera.

– Add basic color filters for Shorts video editing, with more effects coming in the future.

In particular, the feature of sampling audio not only from other Shorts videos but also from videos across YouTube – a platform containing billions of videos around the globe, opens a new creative playground like never before. However, creators will have control and can opt out of Shorts if they don’t want the audio in their long-form videos to be remixed.

Make TikTok “cry”

In the field of video entertainment, it is clear that TikTok is holding a hegemonic position, being a popular application everywhere in the world with a constantly increasing number of users. And of course YouTube does not want to ignore this “fatal” field, when it already has an advantage with 2 billion monthly active users.

In addition to the same features, even more prominent than TikTok, Youtube Shorts is really dangerous because they have the backing from the parent company YouTube.

For example, the ability to sample audio not only from other Shorts videos, but also from videos across YouTube, a platform containing billions of videos around the globe, opens a new creative playground like never before.

This means users can put together a collection of creative content they enjoy watching on YouTube and help it reach a new audience whether it’s a response to their favorite joke, try it out. experiment with a content creator’s new recipes, or reenact comedy skits. Creators will have control and can opt out of Shorts if they don’t want their long-form videos to be remixed.

The fact that Youtube helps people use Shorts to enjoy and discover content from creators is also a key when it comes to product experiences. That’s why even before the tools were announced, there was a special section on the YouTube homepage for Shorts, allowing easy vertical swiping from one video to the next, and the Shorts tab would be coming soon to mobile devices, making it easier for users to access tools with just one tap.

As of today, YouTube Shorts has surpassed 6.5 billion daily views globally.

The Shorts tool will also be integrated on the YouTube application that is already familiar and loved by users. For example, if a user listens to a snippet of a song on Shorts, they can easily find the full song, watch a music video, or learn more about the artist, all on YouTube.

A source revealed, during the past 3 years during the testing process, YouTube has aggressively paid out tens of billions of dollars to creators, artists and media companies to use Shorts.

Meanwhile, TikTok for its part is also facing certain difficulties. Its parent company, Bytedance, is considering an IPO after a meeting with Chinese securities and cybersecurity regulators. The source said that the company is under scrutiny from the Chinese government on data security issues.

The fact that Shorts joined the race clearly made TikTok much more difficult. However, from another perspective, users will benefit because they have more new products to choose from.