With just one sentence, Apple has become a formidable rival of Netflix, Disney, Amazon and Google “
- Tram Ho
Before today, who would have thought that Apple was so determined to pursue streaming video.
Financial news sites simultaneously reported on Apple’s negative impact on Disney and Netflix.
Then, in yesterday’s event, Apple announced a special number: the monthly fee for Apple TV + will only be $ 5. With just that statement, Apple has surpassed all competitors to become the cheapest streaming video service provider in the world. Disney + costs 7 USD when purchased separately, 13 USD when buying ESPN and Hulu together. Netflix sells the SD package for … 9 USD and the “regular” (not 4K) HD package for 16 USD.
When Tim Cook announced the $ 5 figure, the whole hall cheered. Outside the hall, shares of Netflix and Disney dropped 3%. Particularly for Roku, the smart player brand commonly used with Netflix, Amazon Video and HBO Go has dropped by 11%. Suddenly, the big names in the streaming industry were greatly affected by a company that only sold computers and phones.
It is not difficult to see why Apple has just announced the price of its very early streaming service that rivals have been so affected. Before yesterday’s event, no one was waiting for Apple to really set its mind on TV +. After all, Apple, which is a hardware company, is looking to “earn more” from the service segment only.
The $ 5 / month figure proves the opposite: not to mention profits, Apple is really looking forward to a foothold in the video streaming industry. Disney and Netflix will now have to compete with an extremely serious opponent. And this opponent has hundreds of billions of dollars in cash, an abundance of famous community …
Obviously, this does not mean that Apple has won the streaming battle “in a single note”, especially when the amount of content on Apple TV + is still not diverse. However, with just one announcement from Apple, the future path of Netflix and Disney + has become much harder.
Source : GenK