The product is the soul of the company. It is also possible to suffer losses, few human resources are available, but if only good products are available, there is always a "way". Sometimes because it does not directly bring "wealth" to the company like sales and marketing parts, it is invisible to develop products, especially when the product is good at a certain level, often overlooked. .

Don't think it's easy to get a product

According to a survey by Harvard Business Review, only about 40% of products can "live" until they appear on the market, and nearly half of them are not profitable. Although this is a general survey in all areas of business, we can see that electronic products such as applications are not an exception considering the number of applications that appear every day.

Even if you create a good product, who is it good for? Has it answered the basic questions? Eg:

• Who will use this application? Is the market really big enough for this product to exist?
• Has any product dominated that market yet?
• Is the product different from other products?

TopDev TechTalk: All about Product Management – Views from the bottom

Hanoi

Time: 19:00 – 21:00 on 08/26/2016.

Location: 8th Floor, Hanoi Creative City Building, 1 Luong Yen, Bach Dang, Hai Ba Trung.

Ho Chi Minh

Time: 18:00 – 21:00 on 08/27/2016.

Location: 9th Floor, Hoa Sen University, 08 Nguyen Van Trang, District 1.

Not knowing the product, what will happen?

In fact, this can happen and easily bring failure to the product. This is often interpreted as a "lack of information" among departments, but on the other hand also expresses "ignorance" about the product of each member of the company.

A coder that only knows "code" but does not care about the target of the product may code the "no one" function, worse than misunderstanding the customer completely.

A sales or marketing employee, if you do not understand the product implementation process thoroughly, but only understand the product superficially, will definitely "say it" in the process of selling products. Especially when encountering highly specialized customers.

How to understand product development well

In some markets, with the habit of using "strange" and developed phones like Japan, creating products to meet user tastes is very important and not easy. Product Managers responsible for products in this market must understand the product as well as the user.

As a Product Manager at Rakuten for 3 years , Nguyen Duy Anh understands these things better than anyone else. He always wondered with the questions: "Why do big companies often fail to build new products? Why do talented engineers make products that nobody uses? ”.

He wants to talk more about those concerns at TopDev TechTalk: All about Product Management – Views from the bottom.

Sharing his concern is the presence of countless big names from:

VCCORP

Hearing the name pioneering in technology village, owning numerous e-commerce products (e-commerce) like VC Corp, maybe we are no longer strange.

With the participation of Mr. Tuan Nguyen, Deputy General Director of VCCorp , it was dubbed the "boss of Product Manager". In addition, the interference between the e-commerce styles of Vietnam and Japan will be shown through the exchange.

Viettel

Viettel is one of the pioneers in telecommunications technology development but at the same time still developing very powerful software technology with software center with thousands of employees.

Coming to TopDev Techtalk this period, we will meet Mr. Duong Minh Son , Viettel's Product Manager. He will share his own view as both a coder and a Product Manager.

Tiki

Tiki is a bright star in the Startup community, with miraculous growth and countless huge investments. Tiki has gone from "zero" to "massive".

With such a large speed and scale, Tiki's team is always the "elite star". Mr. Nguyen Dang Hoang, Product Manager at Tiki will share the motto of "recruiting talented people" of Tiki.

And you

How do you think about the importance of product development. You don't always want the company where you work to grow well. So why don't you start by attending TopDev TechTalk: All about Product Management – Views from the bottom to better understand product development.

Hanoi

Time: 19:00 – 21:00 on 08/26/2016.

Location: 8th Floor, Hanoi Creative City Building, 1 Luong Yen, Bach Dang, Hai Ba Trung.

Ho Chi Minh

Time: 18:00 – 21:00 on 08/27/2016.

Location: 9th Floor, Hoa Sen University, 08 Nguyen Van Trang, District 1.

Any support information please contact:

Tel: 08 6273 3497

Hotline: 0944 685 243 – Ms. Ngọc | 0963 651 587 – Ms. Original