VIB’s digital bank leads the discussion on social networks

According to We Are Social, the number of social network users in Vietnam in January 2023 was 70 million. With the current number of accounts, social networks have gradually become the main channel in the communication strategy of many Vietnamese banks. In which, in recent years, banks have not only promoted communication activities on social networks, but also used social networks as a way of regular interaction with customers, in addition to other forms of interaction. direct and other traditions.

Since its launch at the end of May 2022, MyVIB 2.0 has been leading the discussion about digital banking on social networks for many months. The leading position of MyVIB 2.0 comes from active communication activities on a variety of channels with careful investment in content and images. Accordingly, the bank focuses on promoting practical and useful information to users such as new product utilities, preferential programs, fun mini-games with attractive gifts, etc. For example, with only two incentive programs to refund when paying electricity / water / ADSL and annual fee incentives when opening credit cards on MyVIB 2.0, it has attracted nearly 79,500 interactions including over 44,000 comments. impressions, 25,420 likes and nearly 10,000 shares displayed in May. In which, almost 100% are comments responding to the program. In addition, information about sponsoring programs for young people is also of great interest to users and attracts much discussion such as: Vietnam Young Lion 2022, 2023…

Not only attracting the attention of users, MyVIB 2.0 digital bank is also very “pleased” with social network users. BuzzMetrics’ reports over the months also show that the user’s emotion index for MyVIB 2.0 has increased significantly and achieved an absolute score of 1.00 points (with a score closer to 1, the market has a higher score). brand preference, the closer the score is to -1, the more disliking the market is to the brand, and a score of 0 indicates the market’s neutral attitude). Positive comments continue to dominate negative discussions with the rate of positive comments always around or over 80%, neutral comments accounting for 20%, and negative comments only accounting for about 0.1%. . VIB is also a bank that listens to customers’ feedback and interactions on social media platforms. Problems encountered by users in the process of using MyVIB 2.0 application are always received, resolved and responded by the bank quickly.

In 2022, VIB left its mark and became the leading brand in the banking industry in terms of social performance according to the Ranking of the Most Outstanding Brands on Social Networks 2022 published by the Platform. YouNet Media social network data analysis. Impressive communication activities have helped VIB own outstanding indicators in the Rankings such as: 1st in Brand Mention Score and 2nd in all 3 remaining indexes (Buzz Score, Sentiment Score and Audience Score). Scale Score).

Recently, MyVIB 2.0 digital bank has reached 1.5 million users after only 1 year of launch. The highlight of the application that impresses users is the simple and intuitive interface, many trendy features such as voice transactions, augmented reality features, friend connections…. The application also constantly updates new features and utilities to help users transact easily and quickly. Incentive programs are deployed regularly, bringing practical benefits to users, for example, some programs have been implemented recently such as giving away domestic and foreign tours at the beginning of summer, 30% off electricity / water / ADSL bills when entering the hot season or giving bonus points when referring friends to use the application….

With continuous improvement efforts and effective communication campaigns, VIB recorded that the total number of transactions via MyVIB 2.0 in the first 6 months of 2023 exceeded the total number of transactions via digital channels of the bank in the whole of 2022. Currently, 90% of VIB’s individual customer transactions are done through this application.