Twitter offers free advertising packages for brands

According to the Wall Street Journal (WSJ), Twitter is offering advertisers a new incentive to entice brands back to its platform in order to save the ad business from being hit by billions of dollars. Elon Musk acquisition fee.

Specifically, Twitter is offering free ad space to brands who spend over $250,000 on the social networking platform between now and before February 28. The offer is the company’s latest attempt to solicit advertising from brands. Twitter recently launched a stimulus package, offering an additional $500,000 in advertising dollars to anyone who spends more than $500,000.

The above offer can be used to run ads during Super Bowl week, a key sales period for Twitter. According to the WSJ, the Super Bowl is Twitter’s biggest revenue day of the year.

Twitter is facing financial pressure to re-engage advertisers, who stopped spending money after Musk took over the company. Many major brands have stopped advertising on Twitter because of Elon Musk’s approach to content moderation and concern that their ads will appear near controversial content.

Twitter CEO Elon Musk said in November that Twitter’s revenue has plummeted and the company is now losing $4 million a day. So it’s important to convince brands to return to Twitter.

For a brand to be eligible for the new Twitter offer, it must use certain Twitter products such as the recently released sensitive keyword avoidance tool, which allows advertisers to create dark lists up to 1,000 keywords and avoid having their ads appear near tweets containing those words. Billionaire Musk said in December 2022 that he hopes Twitter will be able to break even by 2023.