This is a smartphone worth more than 10 million Vietnamese people buy the most

Sustainable king

According to GfK statistics, the most popular smartphone in Vietnam in the segment of 10 million to 15 million from December 2018 to now belongs to the iPhone 7 Plus version of 32GB (priced at 13.99 million).

Specifically, during the above period, the monthly iPhone 7 Plus always accounts for 20% of the number of devices sold in the price segment of more than 10 million, with months reaching more than 60%.

The 32GB iPhone 7 Plus has consistently held the highest market share of VND 10-15 million in the last 8 months. Note: Because it is redrawn from GfK charts, some numbers below 10% may not be completely accurate.

In the past 8 months, although the segment of the smartphone market has fluctuated, but in general, the iPhone 7 Plus has always been the name that most customers remember and choose.

In June 2019, when the smartphone market was at the lowest level with about 37.5 thousand units sold (quite modest compared to the “peak” of sales in the Tet shopping season in January 2019 with more than 87 thousands of devices), the iPhone 7 Plus accounts for 60.6% market share. This result outstrips competitors in the segment from Samsung, Oppo and even the brothers iPhone 6s Plus or iPhone 7.

Why iPhone 7 Plus is “hot”?

Why is a 3-year-old smartphone still maintaining such persistent heat? When compared to the iPhone 7 Plus before and after the iPhone 7 Plus, we will recognize the highlights that make up the appeal of the device.

Specifically, iPhone 7 Plus possesses a fairly safe appearance that has been preferred since iPhone 6 Plus, iPhone 6s Plus with a large screen, good battery life and a metal shell for a feeling of ruggedness, not slippery or fragile as the iPhone generations use the back glass later.

And above all, the device is equipped with the configuration, optimal platform to meet the needs of users, with the current price that is lower, much more attractive than when it was first released.

It is worth noting that the iPhone 7 Plus has overtaken the best-selling smartphone in the segment of over 10 million by the Apple cousin, the iPhone 6s Plus, which has been occupied for a long time before.

That is enough to see the attraction of Apple-branded products that are always really strong in the Vietnamese market even for those products that have been on the shelves a few years ago.

And even after the iPhone 7 Plus was usurpered in December 2008, the iPhone 6s Plus continued to chase and hold significant market share in the segment. Of course, the case of the iPhone 6s Plus can bring many explanations similar to the iPhone 7 Plus in terms of brand attraction, stable features suitable for long-term use, less loss …

And other names

Looking back at the picture of the smartphone market share of over 10 million VND in recent months, we can see that Apple products such as iPhone 7 Plus, iPhone 7, iPhone 6s Plus almost dominate this segment. Only the Galaxy Note 8 is constantly chasing closely behind.

From July 2019, another high-level Samsung representative, Galaxy A80, continues to enter the list of best-selling smartphones in the segment.

In addition, another big name in the Vietnamese mobile village, Oppo, also contributed to the Oppo Reno model (accounting for 12.2% of the market share in July 2019) featuring a full-screen design combined with a sliding selfie camera cluster. hidden in the shape of a “shark fin”.

Overall market share of brands in the smartphone segment 10-15 million in July 2019.

In addition, it is impossible not to mention Xiaomi when its Mi 9 also gains a remarkable market share thanks in part to its focused hardware.

In summary, the chart of smartphone market share in the segment from VND 10 million to VND 15 million shows that the top still belongs to Apple (with iPhone 7 Plus, iPhone 6s Plus and iPhone 7), followed by Samsung (with Galaxy Note 8, Galaxy A80, Galaxy S10e) and Oppo (with Oppo Reno devices).

In addition, over time, the “pie” market shows increasing fragmentation for this smartphone segment as the proportion of smartphones in the “Others” category has decreased.

And many specific names with prominent sales have appeared on the chart over the months, more and more clearly showing that the purchasing power of users focuses on familiar brands.

Statistics also show that this segment also gives users richer choices with more intense competition. Specifically, in January 2019, there were only 3 Apple representatives and 1 Samsung representative appearing on the sales map.There were more products from Samsung, Oppo, Xiaomi in July 2019. on the GfK statistics.