These are the first moves of FPT Shop before the “exclusive” strategy from Mobile World

Mobile World has recently attracted great attention thanks to the massive signing of an “exclusive” cooperation agreement for a series of low-mid-range smartphone brands such as Xiaomi Redmi 12, vivo Y36, realme C53 or Samsung A24 . In addition, this retailer also announced that it will cooperate with OPPO to open a “special” sale for the A98 5G model to be launched at the end of this June.

It can be seen that most of the major smartphone companies today have cooperated with Mobile World. The common point of these companies is to bring low-cost, mid-range products, the best-selling segment in the Vietnamese market.

In addition, Mobile World also signed with a number of laptop brands such as MSI, Asus, HP and Acer. However, unlike smartphones, laptop manufacturers mainly do sales programs and offer special offers at Mobile World instead of selling exclusively.

After the move of Mobile World, many retail systems said that they were under great pressure because they did not have attractive products to sell as before.

FPT Shop doesn’t seem to want to stay out of the battle. This system also signed agreements with a number of laptop brands such as MSI, HP, Gigabyte and Asus to launch promotions for students, students and teachers in the upcoming back-to-school season.

The FPT Shop system also clearly shows its ambition to win the laptop market when announcing its goal to provide nearly 200,000 laptops to students. This is considered the first move of FPT Shop in responding to the strategy from Mobile World.

According to a representative of FPT Shop, currently with the mobile group, the system has a different approach when it also has an exclusive model, but it is only a model in its product line or exclusive to the last batch of the product line at the end. cycle.

With this approach, customers benefit when they will receive better incentives because not only the company but also FPT Shop also spend money on promotions to sell more quantities. “This is the way FPT Shop is doing, instead of monopolizing the entire group, product line-up thanks to its position in the company”, the representative of FPT Shop emphasized.

As for the laptop group, unlike phones, there is no specific model to position or dominate the market. The products may have different names and codes, but not much difference in configuration. Therefore, FPT Shop is very confident when the number of laptop product codes ordered by the Company (can be called exclusive products) accounts for 60%.