The price of Apple Vision Pro is extremely high, but the reason may not be what you think

The WWDC23 event that just took place in Cupertino, USA marked a new turning point for Apple when they launched a completely new product – Vision Pro glasses and officially entered the field of virtual reality.

In fact, rumors about virtual reality glasses have been smoldering for the past few years, even more and more information right before WWDC23. However, myself and many people who attended this event, right in the Apple Park area, couldn’t hold back my emotions, sending cheers and applause when the pictures and videos of the official introduction of the device were released. This glass appears.

“One More Thing” – Tim Cook’s words that have never been heard get so much excitement in me. With only one glasses, it makes me stand still and can’t wait for the time to enter the counter to experience it with my own eyes. And until the price was revealed, a lot of information on social networks began to talk about the value of Vision Pro, whether it is worth this price or Apple is setting the price too high and sure. will not succeed?

The “ski” glasses carry a big responsibility?

When I heard the number 3499 USD, which is more than 80 million VND, I couldn’t believe my eyes. There are currently a number of VR and AR headsets on the market, such as the Meta Quest 3 for $499.99 or the Meta Quest Pro for $999.99. If you compare the price alone, it is clear that Vision Pro is extremely high and the comments “Who can afford it” are understandable.

But when thinking from another angle, Apple selling at this price is not without reason.

First, Vision Pro costs a lot to produce. Equipped with M2 and R1 processors, and a series of cameras and sensors to recognize eye and hand movements without the need for a remote or controller, the cost that Apple spends on this ski goggles is certainly not. small. In addition, the quality and technology that this product brings seems to be much more advanced than existing devices on the market, not to mention that Vision Pro can seamlessly connect with a wide range of devices. products in the Apple ecosystem, which no other company can do.

“US$3499 is quite a high number compared to the general level of current technology products, especially the VR / AR glasses that users have on the market. However, there are really no glasses yet. integrates many impressive new technologies such as Vision Pro, moreover, an Apple product is also often higher than competitors in the same segment even when it has it.So in his opinion, this is a reasonable price in The time it was sold was when it had completed the application store and accompanying content,” Tuan Hung from VnExpress shared with me when asked why Apple offered this price.

The second reason that Apple released a glass that is too terrible in terms of configuration and price, is most likely because they are not aimed at mass users. This is a device for true enthusiasts or programmers, and I believe Apple does not expect to sell millions of these ski goggles for more than 80 million VND.

The shrinking of the user population will also reduce the production quantity, so the high cost can also be inevitable. According to Mashable, the most important thing is that Apple may not want the Vision Pro to go on sale until they make this land of mixed reality more fertile and have more experiences for users in the future.

Let’s look at the sale date, it is early next year, which means we have half a year to see this product on sale on shelves, and of course only in the US. Obviously this product can be a test, or will be responsible for The Next Big Thing that Apple wants to bring to users in the future, but it is certainly not for the masses at the moment.

The original folding screen phone also had a “falling back” price

Admittedly, Apple is not the first to explore this land, but looking at the technology they put into the Vision Pro, the features it has compared to other brands, or even the system. Apple’s pervasive ecology is a good reason for its high price tag.

It should be remembered that the original folding screen smartphone when commercialized used to cost VND 50 million in Vietnam, much higher than a new bar flagship. But then over the years and several versions, the phone has gradually become more “stable” and I believe the same is the case with Vision Pro. Who knows, maybe in the future, Vision Air or Vision SE may be a version for many users with a more comfortable price and then it will be time for Apple to officially collect this market pie.

Or like 16 years ago, the iPhone once made a big bang, but many people doubt the success of this product. At that time, iPhone app development was almost zero, and even myself that year thought that buying a phone like this without installing any apps was clearly not worth it. coin. But then over the years of development, many new versions are created, applications are increasingly proliferating, now on the street you can clearly see how popular the iPhone has become.

Vision Pro too, it needs maturity, and needs a lot of contributions from programmers and testers in the future. And at that price point, it can’t be ruled out that Apple wants to make a profit that’s good enough to fund more VR research, and hopefully make sure employees, from production to sales, are all be duly compensated.

Apple is entering an area that it has almost never touched before, which can be said to be a bold and challenging move when many of the forerunners have not yet succeeded. This Vision Pro ski goggles will be the first device and also carry a great responsibility to show both Apple and us users, whether The Next Big Thing is here.