The important rules when creating keywords for applications before publishing on the App Store

Hello all friends. Today, Cafedev will introduce and share with you one of the most important and useful knowledge for those who have been preparing to publish their applications on the App Store. Some good rules about Keywork , one of the factors that are always associated with your app and make a name for it in front of many users.

Before publishing an app on the App Store, choosing your keywords (keywords) wisely is extremely important. Your keywords will determine which searches help your app to be found, and searches that account for 70% of your application's ability to be discovered by users, thus the importance of keywords for the App Store. Optimization (Apple App Store Optimization) is indisputable. With that in mind, here are some keyword rules when working with the App Store and the best ways you'll want to know when optimizing your app.

I. Keyword overview

On Apple's App Store, you are provided with three areas to declare keywords: title, subtitle, and keyword bank (where we can enter a list of keywork). Each of these fields has strict character limits, so in order to make the most of these provided spaces, you should try to find the structures and combinations that are more usable. As many characters in those fields as possible.

• Title: 30 characters
• Subtitle: 30 characters
• Keyword bank: 100 characters

It may take a bit of mixing and matching to find the best character combinations – the title and the subtitle are the two parts that are most noticeable to users, so they need to offer valuable keywords, while still keep the coherence. While the rest of the keywords can fill in keyword bank – the main goal must be to fill in the metadata for valuable and relevant words.

A keyword only needs to appear once in any of these fields for Apple to identify it as a keyword for the application. Repeating the same keyword in many fields will only waste space that can be used to increase the variety of keywords.

• Title

Apple provides 30 characters for the title field. Although many applications only use the title field to enter only the name of the application, it is better to write more additional information after the title. This helps to take advantage of more keywords, thus freeing up space for subtitles and keyword banks to use and provide more information to attract users.

For example, if there is an application for sharing knowledge and information for dev called "Cafedev.vn", it can be seen that the title of this application uses only 10 characters. If you change a little to this title becomes "Cafedev.vn – A place for developers", we will use all 30 characters, helping the application to target the key keywords, easy to pay attention like " cafedev ”and“ developer ”, allowing users viewing the application immediately know what the purpose of this application is. However, if the title section looks like a list of keywords, Apple may refuse because of cramming too many similar keywords, the content in the title needs to be readable naturally, while still contain keywords that attract the attention of the user we want.

• Subtitle

Following the title, Apple has set the subtitle with 30 characters. This space helps to provide more information about the application for users to see, but it is also used to index the keyword (keyword indexation).

The subtitle section must point out the benefits and purpose of the application, while still focusing on the important keywords. For example: The sharing and information sharing application for dev mentioned above, in theory, it is possible to use a subtitle as "Sharing knowledge and information for dev". In this case, it reads like a coherent slogan while still being able to add new words to the title.

• Keyword bank

The keyword bank section provides 100 characters for all the words that the application wants to target. This section can be used for: The keywords may sound misplaced if used in the title and subtitle, variations of other keywords, etc.

Although the keyword bank provides more space than the title or subtitle, making the most of this space as much as possible is extremely important. Keywords should be separated by commas and no spaces (spaces) are added. Using both commas and spaces will only cost us more characters without any effect.

II. Keyword research

When choosing keywords, there are a few core principles you will want to remember:

• Are users looking for it?
• Does it relate to the application?

If a keyword is extremely relevant to the application, but no users are searching for it, then this keyword will not provide much visibility in search results. On the other hand, if there is a popular keyword, but only a little relevant to the application, users may be less likely to download it, even if they see it in the search results. A good keyword is a keyword that users will use in searches and can connect, directly related to the application. If your app uses that keyword in the title or caption text on the app introduction screenshot, then that's even better, because it shows the user a direct relationship to the their search queries.

To find out which keywords are popular, you'll need the smart software, the App Store, to identify keywords that have a high search rate and user behavior. The App Store also helps research competitors and see which keywords they rank for – this can provide valuable insights about keywords that you may have missed, or discover keywords. New, valuable in relation to your application.

It can be seen that the competition in the app market is very fierce, Apple has issued a advice on the developer page:

Consider the tradeoff between getting good rankings for less popular keywords, and getting lower rankings for popular keywords. Functional, popular keywords like "jobs", "text", or "social" may attract a lot of traffic, but must be subject to high competition in rankings. Less popular keywords may mean lower traffic, but there will be less competition.

It is difficult to achieve absolute balance, but once you have identified the keywords you want to target, you will know how to take advantage of the App Store metadata fields to make good target keywords. most user-oriented.

III. Rules to remember

In general, there are a few key aspects to remember when preparing your keywords for the App Store app. Take advantage of all the space provided as title, subtitle, and keyword bank, and avoid repeating existing keywords. Only separate keywords within keyword bank with commas, instead of using a combination of commas and spaces (spaces). Make sure the keywords in the title and subtitle section attract the attention of users, and these keywords should be valuable words, providing key information about the application. And most importantly: Study your keywords wisely and try to pick out keywords that are likely to impact the interest / attention of users.

Choosing the right keywords can make a big difference to an app's success, but knowing how to use them is also important. Understanding the rules about keywords when working with the App Store can help you succeed in optimizing your application's ability to be discovered by many users.

Source : CafeDev