The Financial Times named the CEO of Microsoft the “Person of the Year”: The man who brought the stagnant, outdated giant spectacular back into the abyss.

What Nadella has done for more than 5 years since Steve Ballmer’s “replacement” really made history for Microsoft.

Overcoming many of the brightest figures in technology, Satya Nadella – CEO of Microsoft, was named as the character of the year by Financial Times magazine. By the end of November, the total profit Microsoft brought to its shareholders over a nearly six-year term of Mr. Nadella surpassed the $ 1 trillion mark. Contrary to the time he took over as a leader, the software company seemed to be on the decline.

The obstacle for Nadella came at a time when the purpose and potential of a big company was more focused than any time in a century. The pursuit of the sole goal of shareholder value is being questioned and politicians and regulators are showing that they want to see the larger companies of this era face more challenges – especially is the field of technology.

So, it’s worth noting that Natdella has brought Microsoft back to the forefront of the technology industry without making some of the “big guys” too worried or unhappy. That’s because, in the past, Microsoft was accused of crushing other businesses, they took advantage of the monopoly on computer software to increase the influence in the technology world.

In fact, it is still too early to judge Microsoft’s influence under Nadella. Still, when it comes to cloud computing, the company may have significant implications for the future of business and society, whether negative or positive.

Nadella herself is also aware of the risks and says she will give a specific roadmap for the company to ensure that it will have a positive impact on the world. At a time when the reputation of technology is changing inversely with its potential, he wants to stay away from such scandals.

Attempts to revive a company about to be in crisis

A hallmark of Nadella’s success in 2019 is that his company is rarely leading. When focusing on selling technology to companies rather than customers, they are primarily operating behind the scenes, though they reach buyers through Bing search engine and email and software services. Xbox system, or computer operating system version.

When Nadella took over the company in 2014, Microsoft was on the edge of an abyss, nearly impossible to keep up with important technology trends since the turn of the century. They are completely outmatched by stunned rivals, such as Google developing search engines or famous social networks. Attempts to catch up with Apple and Google in the smartphone sector have also been fruitless. Accordingly, one of Nadella’s first moves is to close Nokia. Moreover, cloud computing is also “left behind” by Amazon.

At the root of this problem, Microsoft is accustomed to benefiting from the monopoly on the computer operating system they create. The effort to keep the “center of the computer universe” for Windows has exhausted engineers, unable to make a breakthrough in the smartphone and cloud computing sector. Nadella has brought Microsoft back to its core business, back to the time before Windows, when its software tools were used by other companies to build their own technology.

The revival of Microsoft has helped Wall Street investors continue to put their faith in the company, as the stock increased by 50% for the whole of 2019, almost double the momentum of the stock market. This factor has brought the capitalization of the company for the first time to surpass the $ 1 trillion mark and is now 1/5 of the way to reach the $ 2 trillion mark.

By mid-November, Microsoft’s capitalization reached $ 850 billion, in addition to a $ 150 billion acquisition of treasury shares and dividends paid in the same period, whereby profits of the company’s shareholders received Nadella’s “tenure” has reached 13 digits. This number is still not too large compared to the 1.27 trillion USD Apple shareholders received in 8 years. However, when Tim Cook proved himself to be a genius leader who could meet the full potential of a company that Steve Jobs built, Nadella’s achievement tended to revive a company that was standing on the “abyss”.

Michael Cusumano, a PhD in management at MIT, said: “He brought a new culture, a new enthusiasm. Microsoft is now back to being one of the most attractive workplaces in the world. ”

Different characters in a company with harsh working environment, fierce competition

Despite such a remarkable achievement, before that, he was not an alternative to Steve Ballmer or from the beginning. Microsoft ‘s board of directors also selected a number of other candidates from outside to “fill the void” when Ballmer leaves. However, his career has continued to advance since being appointed in 2014 thanks to his vision of technology and confidence.

Growing up in Hyderabad, the future “boss” of Microsoft even failed the entrance exam to the prestigious Indian Institute of Technology, but owned an electrical engineering degree at Mangalore University before coming to the US to study. University of Wisconsin. Nadella has spent more than half of her life at Microsoft, but focused primarily on non-Windows areas. His first job was selling computers to business customers. He was then technical supervisor for the Bing search engine, before taking over the Azure project.

In a company with fierce competition, ambition, “fight” fierce and above all, a way of thinking satisfied with current achievements, Nadella is a prominent figure. He once told Bloomberg: “At Microsoft, we have a very bad habit of not being able to motivate ourselves, because we feel satisfied with our success. We are learning not to look back to the past. ”

Therefore, unanimity is a quality that he always values ​​and strives to help Microsoft employees instill that thought. He promoted a new way of thinking for employees of the company, based on “growth thinking” – to constantly learn new ideas, not to apply the “fixed mindset” as in the past. .

Margaret Hefferman, a software entrepreneur who worked on management issues at Microsoft, said: “In the past, this was the workplace with the toughest internal competitive culture I’ve ever seen. But now everything has changed completely. ”

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Source : Genk