The Adidas founder’s success philosophy: “Anyone is my customer!”

In the 20s of the last century, along with the development of the sport movement, 3 shoe factories appeared in a German town called Herzogenaurach. In which, there was a boss who was just in his 20s, at first he was a shoe repairman following his father, and later, seeing a business opportunity in the sports field, he boldly invested in a shoe factory.

Once, a young man took a bus to Nuremberg to sell shoes to the owners of the other two shoe factories. Halfway through the car, a salesman with a large hat bag walked over, and as soon as he got into the car, he took out a few hats from his pocket and introduced them to the occupants.

The young man and two bosses are also selling products, and of course they are not interested in the young man’s hat. While the other two bosses turned their heads in the other direction, the young man showed interest in listening. The young man selling a hat asked him: “Buy a hat! If not, I get off the car and you will miss this golden opportunity!”

“Your words are very reasonable, but your image makes my desire to buy a lot reduced,” the young man seriously said.

“My image? You mean I’m not dressed properly?” Asked the hat-man with a puzzled expression.

“No, even though you wear a not bad hat, the clothes are not bad, but your shoes are covered with dirt and dirt, and that’s enough to affect your product image. then! “, said the young man.

The boy selling the hat and listening immediately patted the dirt on his shoes, but of course, how easy it is to brush off the dirt, he shyly said: “I am a street vendor, this is inevitable.”

“Yes! But if you wear a pair of sneakers that you can wipe at any time, then this can be completely avoided,” finished speaking, the young man raised his legs in front of the man selling the hat. , then sprinkle a little dirt on my shoes and then wipe it off with a damp rag.

The man selling a hat was surprised, thinking that wearing sneakers is not a bad choice, not only is it easier to wear than boots but more importantly can be cleaned like leather shoes, able to keep himself one The best image, so it is no longer a matter of image that makes others wonder whether to buy their own hat or not!

The man selling the hat asked the young man where to buy these shoes, excitedly saying that after getting off the car, the first thing to do would be to go buy such shoes. At this point, the young man held out a large shoe bag and said: “Now you can buy it here too!”

Regardless of the outcome of the incident, the young man sold his first shoes on his business trip, and the two bosses who accompanied him were still sitting there, turning their eyes to look out the window. …

A few years later, the young man’s workshop developed into a large-scale shoe company, with the remaining two owners still struggling, eventually shutting down and joining his company. They once asked the young man how to do all of this, the young man said: “In your eyes, only those who want to buy shoes are your customers; but in my eyes, socks. Everyone is my client, including the person who sells my hat! ”

The young man’s company was a German sportswear manufacturer, “Adidas”, which later became a world-famous shoe brand, and it was he who founded Adidas, Adolf Dassler.

Adolf Dassler, founder of famous sports shoe brand Adidas

Lesson:

Like where did the bridge come from? Customer!

Where do the weaknesses come from? Customer!

Advantages and disadvantages and benefits and harms for whom? Customer!

So if you want to sell, you have to stand from the customer’s standpoint and think about this order.

Understanding the product is important, but understanding the needs is even more important.

The price of the product is important, but the value the product brings to the user is even more important.

Joining a team is important, but integrating with your customers is even more important.

It’s important to gain recognition, but gaining the trust and trust of others is even more important.

A great salesperson is someone who gives customers a happy and satisfied buying and selling experience, and as such, the higher the rate of sales.

The more optimistic a sales person can overcome the obstacles, discovering the positives of things.