Summarizing the market in Q2 / 2019 smartphone, Samsung has steadily become strong, Huawei has continued to grow, Apple has lost

Over the past few years Samsung has dominated the mobile market but recently Huawei has emerged as a force to challenge the leading position of the Korean giant. However, according to the latest statistics from Strategy Analytics and Counterpoint, Samsung has maintained its leading position in Q2 / 2019.

Both reports from two analysts confirmed smartphone sales this year less than last year. However, this did not affect Samsung and Huawei when smartphone sales and market share of both brands increased.

Strategy Analytics data shows that global smartphone sales declined by 2.6%, while the number of smartphones Samsung shipped increased 1.9%. Huawei also grew 1.7% while Apple slipped 0.7% of sales compared to last year. In more detail, Samsung sold 76.3 million smartphones in the last quarter and Huawei sold 58.7 million. The number of iPhones Apple sold in the past three months reached 38 million units.

Samsung maintained its leading position with 22.3% market share, Huawei and Apple followed with 17.2% and 11.1% market share respectively. Xiaomi and Oppo are the other two companies in the top 5 with 9.4% and 8.7% market share. Both Xiaomi and Oppo have a slight growth.

Counterpoint data is nearly similar but more detailed when listing the rest of the companies in the top 10. According to Counterpoint, Samsung accounts for 20% of the global market share, Huawei accounts for nearly 16% and Apple only has more than 10%. According to Counterpoint, global smartphone sales dropped only 1.2%, not up to 2.6% as Strategy Analytics figures.

Counterpoint found the Nokia brand of HMD Global increased by 20% in sales last quarter. Currently, this company occupies the 9th position globally, a remarkable achievement. Lenovo and Vivo also had a slight growth while LG continued to have difficulty keeping market share.