Strange story: Thanks to ChatGPT doing the work for me, how did I get a day off a week?

Ashley Couto is a freelance writer and brand officer for a small business. She discovered great benefits from ChatGPT in business support. The tool helps her reduce her working time by 6-8 hours a week, which is equivalent to one day less. Here’s how Couto leverages ChatGPT:

In my 18-year marketing career, I have written millions of words in marketing articles.

I started my career writing for e-commerce brands on Myspace, then worked in nonprofit fundraising, influencer marketing, and now real estate training.

I am currently the brand director of a real estate training business. AI tools like ChatGPT quickly get me 80% or 90% done.

I started using AI tools in 2022 but didn’t find them effective in capturing the voice and tone of the brand. After that, ChatGPT took the world by storm in 2023. I use it for dozens of things every day, but here are 5 of the most useful.

Write articles on social networks

I work for a groundbreaking real estate company; most of our advice goes against the underlying trends. If I let ChatGPT generate posts without direction, it delivers posts and emails filled with outdated advice.

So I prompted ChatGPT with: ” Write me a word count social media post/email with a conversational tone like Jess Lenouvel using the following outline “, followed by three or four bullet point the content as you like.

Adding our CEO’s name to the prompt helps ChatGPT mimic her writing tone, rhythm, and even emoji usage.

Create new article versions

Finding new and interesting ways to convey the same message in writing is hard work. After you’ve worked in the same place for five years, you’ll run out of creative ways for advertising and content.

To create new versions of written content, I use this statement for ChatGPT: ” Think like a digital marketer and create these four versions of Facebook ad copy “.

Check and modify the tone of the article

The general public wants to see easy-to-understand content in their inbox or on social media. The average American is said to have a reading level in the seventh or eighth grade.

I think the best marketing writing should be at a slightly lower level, like fifth or sixth grade. Accordingly, the article will be short sentences and paragraphs, conversational tone and simple language.

With ChatGPT, I can write freely as I please and then prompt the AI ​​to sort and change the level and tone of the post.

Overall, I save 20 to 30 minutes a day with this claim.

Write long articles based on stories and outlines

Storytelling is the backbone of marketing. Our company is positioned like a personal brand, so I had to engage my audience with emotional personal stories about successful executives and employees.

But long writing can be tedious, so I asked GPT-4 to do it for me.

Here are the two commands I use:

” Based on this story structure — 1. Create empathy, 2. Push to the climax, 3. Resolve conflict, 4. End by offering a valuable lesson — write a 1,000-word story in fifth-person first-person reading level, using the following information “, followed by a list of plot details.

The more specific instructions you give, the better results you will get.

Create A/B Hypotheses to Troubleshoot Marketing

Sometimes, as a marketer, you need to solve a problem but aren’t sure about the solution or what metrics to track to determine which strategy is better.

ChatGPT can help you do just that. It has the potential to incorporate specific tests a company is looking to run to optimize landing pages, increase sales, or reduce bounce rates, and generate ideas to help guide strategy. comb.

Here’s the statement: ” I’m running an A/B test to compare page A and page B, I need help generating hypotheses based on email click-through rate and form completion. You can make suggestions on what to test, how to measure success ?”

Based on suggestions from ChatGPT, we will test:

Add a button to an email to increase open rates instead of a plain text link.

Change the language on the button to see which produces better click-through rates.

Reduce the number of questions on the survey page.

These are just some of the many ways I’m using AI like ChatGPT.

On average, ChatGPT saves me between six and eight hours a week, the equivalent of a working day.