Shopee Mall launches Loyalty program to increase customer engagement with the brand

Along with the upcoming 8.8 Super Sale Freeship, Shopee officially launches the Shopee Mall Loyalty program to support brands to increase online growth. This is a completely new tool to help maintain and manage customer files, allowing brands on Shopee Mall to connect more deeply with potential and existing customers, thereby bringing loyal customers. for brands. Up to now, this program has been deployed in 7 markets including: Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines.

Over the years, Shopee Mall has grown to become the region’s leading online shopping mall with over 25,000 domestic and international brands. Many shoppers are also turning to Shopee Mall to shop for their favorite brands, with average daily brand searches doubling in the past year.

“The Loyalty Program not only helps brand partners achieve more sustainable growth by driving order conversion rates at a higher rate,” said Ian Ho, Regional Managing Director of Shopee. higher spending levels, but also better value for shoppers.per order, we’ve found that users who participate in the Loyalty program tend to spend more double that of non-members, thereby showing the effectiveness of this program in increasing the brand’s popularity in the long run.”

Improve customer management and retention

The Shopee Mall Loyalty Program is designed so that brands can proactively build better relationships with their customers on Shopee.

Brands can customize their membership programs to suit shoppers, including new customer gifts, membership tiers, and loyalty points awarded to members after each order completion. Members can accumulate and redeem these loyalty points for perks such as increased voucher value and gifts on purchases. Shopee Mall Loyalty Vouchers can also be used in conjunction with other Shopee discount vouchers, so buyers can both save more while boosting sales for the brand.

In addition to customer retention, the Shopee Mall Loyalty program also provides brands with a way to effectively identify and manage customer segments through understanding customer information, habits and behaviors. shopping trends of customers. Based on these insights, brands can create more personalized experiences for users and run more effective campaigns in the future.

In the future, Shopee will in turn offer a series of new features to upgrade the membership program, including multi-channel integration. This feature will help brands integrate offline and online CRM systems and loyalty programs with Shopee Mall Loyalty program to create a more seamless shopping experience.

Brands appreciate the program’s effectiveness

Danone Foods participated in the pilot launch of its Shopee Mall Loyalty program earlier this year with its three Specialized Nutrition brands in Indonesia, Thailand and Malaysia. The results show that the percentage of regular customers has increased by an average of 15% since the program’s launch in April. In Vietnam, Danone’s Aptamil brand has also joined since July 2021.

Deborah Chong, Head of E-Commerce at Danone Professional Nutrition Global, said, “Customer Loyalty is a great initiative by Shopee as the program helps us understand both new and existing customers. on this platform, helping us strengthen our relationship with them in the long term.We look forward to partnering with Shopee on more initiatives to enhance the consumer experience from the ground up. to the end.”

Loyalty program in Vietnam will officially launch on July 24, 2021

Shopee Mall’s Loyalty Program will officially start on July 24, 2021. Brands can take advantage of the increased traffic and media attention during Shopee’s major shopping deals like 8.8 Super Sale Freeship to maximize sign-ups . More than 200 brands on Shopee Mall and Shopee Premium in popular categories and many more will participate in the event. The program will offer attractive perks for the start-up phase such as new sign-up bonus points, valuable vouchers and exclusive gifts. To increase visibility and awareness, users can easily access the Loyalty program in the ‘Shopee Rewards’ tab.

Details at Shopee app: https://shopee.vn/seller-membership/home/37251933