Shopee dominates Vietnam’s e-commerce industry in 2022 with sales of 91,000 billion, 3 times ahead of Lazada, TikTok Shop revenue 4 times higher than Tiki

Reaching 91 trillion in sales in 2022, Shopee is the most popular e-commerce platform in Vietnam

Monitoring system Reputa has just announced the ranking of the e-commerce industry in 2022. Reputa assesses, with the rapid change of consumers in online shopping habits after the COVID-10 pandemic, the commerce industry E-commerce continues to make steady progress and maintain a fast and sustainable development.

According to the Ministry of Industry and Trade, in 2022, the size of the e-commerce market in the retail industry in Vietnam is estimated at 16.4 billion USD, accounting for 7.5% of the country’s revenue of consumer goods and services.

Reputa statistics, leading the E-commerce Floor Ranking in 2022 is none other than Shopee.

Specifically, Shopee is increasingly surpassing Lazada in terms of recognition on the digital platform with a total score far ahead of Lazada by 3 times. According to the Metric report on the e-commerce industry in 2022, Shopee is currently the most popular e-commerce platform in Vietnam when accounting for nearly 73% of the total sales of 4 floors, equivalent to about 91 trillion. Lazada ranked second, accounting for 20% with revenue of 26.5 trillion.

Notable in this Ranking is TiktokShop. Although just launched at the end of April 2022, Tiktok Shop has surpassed even Tiki, reaching the Top 3 of the rankings in 2022. Also according to Metric’s report, TikTok Shop’s 1-month revenue level is now already high. equivalent to 80% of Lazada’s revenue in the same period and 4 times of Tiki’s revenue.

Grab dominates the transportation industry rankings

In the Transport Industry Ranking, Grab is the leading brand in the 2022 Ranking, second place is Be.

Gojek, MyGo followed in turn with the score difference not too large.

However, in the Food and Beverage Industry Ranking, Grab is only ranked 3rd. Leading in is Shopee Food with a total score of nearly double Be Food.

Reputa said that for many years, discount offers have always been the main activity of the exchanges and also the main factor to attract customers. However, in the current context, consumers’ shopping habits are increasingly differentiated into many different needs, so it is really necessary to understand more deeply the psychology and buying behavior of customers.

FPT Shop, Green Machine, Viettel Store… “overwhelm” Mobile World

In the past 2022, Meta and Nguyen Kim are the 2 leading companies in the E-Commerce Company Ranking 2022. Next are FPT Shop and Dien May Xanh.

The rivalry of Kids Plaza, Media Mart, Hoang Ha Mobile and Viettel Store is almost equal. The Mobile World has been “overwhelmed” by the above competitors and stopped at the top 9 position.

Vietnam’s e-commerce market is expected to reach 57 billion USD by 2025

Reputa also conducted a survey in most areas and especially 2 large areas – Ho Chi Minh and Hanoi, the results showed that the “Beauty – Health” industry is the leading industry in terms of discussion volume. in 2022 with more than 1.4 million discussions.

Also according to Metric’s report on E-commerce Market in 2022, Beauty industry achieved the largest revenue in Vietnam’s e-commerce market in 2022 with nearly VND 22,000 billion, accounting for more than 16.3% of total e-commerce market revenue. . Followed by Women’s Fashion, Home – Life.

These are essential goods with fast consumption rate, demand arising from consumers at all times of the year and high variety of goods.

According to Mr. Nguyen Thanh Hung – Vietnam E-commerce Association (VECOM), the growth rate of e-commerce in Vietnam will increase rapidly in 2023. With the current double-digit growth momentum, by 2025 The market size is forecasted to reach 49 billion USD, even, Google also forecast, the size of Vietnam’s e-commerce market in 2025 will reach 57 billion USD.