Shopee cooperated with CJ ENM to bring KCON’s leading Korean cultural festival

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, first partnered with Asia’s leading entertainment company – CJ ENM to bring KCON, the largest Korean cultural festival on world. KCON is an annual music event expected by Kpop fans around the globe, this is the ninth year the music festival is held and promises to bring fans around the world including the US, Japan and Thailand, experience the unique culture of Korea.

In particular, this is also the first time the KCON: TACT 2020 Summer music festival is broadcast online in Southeast Asia and Taiwan, through cooperation with Shopee – the exclusive broadcasting partner throughout the festival. music this year. In this cooperation program, Shopee will exclusively broadcast live concerts, concerts of the KCON: TACT 2020 Summer music festival right on Shopee Live, free livestream viewing feature for Shopee users. .

KCON: TACT 2020 Summer Music Festival is the highlight of this year’s Shopee Live Kpop Fest and officially started on June 10. With the cooperation with CJ ENM, the music festival was launched to meet the needs of Entertainment demand is increasing through live broadcasting in the context of the region is implementing social distance measures. With the special appearance of famous K-pop groups including GFRIEND, ITZY, MAMAMOO and Stray Kids on Shopee Live live streaming, Shopee users have the opportunity to enjoy Kpop music space on each topic. Unique every day with many interesting challenges.

Agatha Soh, Marketing Manager of Shopee, said: “Shopee is proud to be the first exclusive partner of CJ ENM to broadcast live KCON: TACT 2020 Summer to fans in Southeast Asia and Taiwan, In the framework of Shopee Live Kpop Festival, this cooperation is based on Shopee’s efforts to connect people with entertainment activities and share experiences. Shopee Live Kpop Fest and KCON: TACT 2020 Summer demonstrates Shopee’s commitment to respond to the needs of new online entertainment trends in the recent period as people around the world work and live at home. , Shopee hopes to continue the long-term cooperation with CJ ENM in the upcoming events “.

Don Kim, General Manager of the Global Festival, CJ ENM, said, “KCON is the largest Korean cultural festival in the world. Through the broadcast of the festival online, we will bring a great experience to people. KCON fans: TACT 2020 Summer with interactive events with cutting-edge technology, top-notch concerts with the participation of a popular artist orchestra and many other exciting activities We are excited to achieve Much success goes beyond what fans have experienced so far and hope that this cooperation will bring the opportunity to participate in the special festival for Shopee users in Southeast Asia and Taiwan. ”

From June 10 to 26, Kpop fans can look forward to a series of live broadcasts and challenges taking place every day at Shopee Live Kpop Fest, including:

● Popular K-pop stars like WJSN and Weki Meki will exclusively appear on Shopee Live at 19:00 on June 10 and 15. Shopee users can become the first to enjoy special performances. sharp, interact with idols, experience fun games through every livestream.

● Shopee Kpop Dance Cover Contest will be implemented by Shopee from June 10 to June 26, this will be an opportunity for fans to show their dance skills and the opportunity to receive valuable prizes.

● Chat and socialize with KOLs will appear on Shopee Live at 21:00 every day. This program will bring a series of unique challenges for fans to show their understanding of Kpop stars, and talk about many different topics such as unique Kpop choreography, Kpop fashion styles. , make up in Kpop style. Fans who overcome challenges will receive attractive prizes like shopping vouchers and gifts with your favorite signature.

Shopee will mark the special night of the Shopee Live Kpop Fest through KCON: TACT 2020 Summer live on Shopee Live from June 20 to 26. Shopee users and Kpop fans will enjoy the entertainment space. Unlimited for seven consecutive days, including live performances and exchanges with the world’s top Kpop stars such as GFRIEND, ITZY, MAMAMOO and Stray Kids.

Check out the latest KCON: TACT 2020 Summer and Shopee Live Kpop Fest here .

Download the Shopee app for free at the App Store or Google Play.