Setting a record of sales and profits, Apple continues to consider Vietnam as an “important” market.

Apple ended 2019 more perfectly. In the last quarter of the year, also a busy shopping season in many important markets, Apple saw both revenue and profit hit a record: net profit of 22.2 billion USD over 92 billion USD. Not only continued to increase sales in the wearable segment (AirPods, Apple Watch) and services, Apple also ended the decline of iPhone, bringing smartphone sales increased after a year of recession.

Also in this record quarter, Apple did not forget to mention good signs in Vietnam. In the shareholders’ meeting after the financial announcement, Apple’s leaders pointed out that ” iPhone sales reached a record in many markets, [including Vietnam] “. The iPad also continues to grow on the S-shaped land, and across all businesses, Apple has ” set a record of sales in many developed and developing markets with important roles like the US , England, Germany, Thailand, Malaysia and Vietnam “.

Apple sales in Vietnam have just reached a record high.

Official information from Apple appears to be quite contrary to the speculations of market analysts. A few weeks ago, GfK announced that Apple’s market share in the first 11 months of 2019 had decreased sharply compared to the same period in 2018, from 8.5% to 7.1%. As such, it is likely that Apple users in Vietnam are changing towards a higher level – buying fewer iPhones but spending more money on each purchase, i.e. spending money to choose luxury iPhones instead of iPhones. “often”.

Earlier, many retail chains had announced to stop selling iPhone XR, the “affordable” Apple-branded smartphone sold very well on the international market. This is a signal that Vietnamese people really like expensive iPhones, not the price factor when buying Apple products.

Also in 2019, Vietnam has been repeatedly mentioned as a potential destination for American brands seeking to avoid the impact of the US-China trade war. Recently, Nikkei Japan reported that Pegatron, one of Apple’s most important iPhone assembly partners, is considering building a factory in Vietnam. Apple’s supply list shows that the company has about 20 production sites in the S-shaped land, including many locations of Foxconn, Pegatron, Sharp and … Samsung. If Apple continues to increase its supply chain in Vietnam, it is entirely possible to think of more brilliant numbers in the future, similar to what Samsung has achieved after a decade of shifting the supply chain from China. Quoc to Vietnam.