Samsung’s $ 300 5G phone could change the global smartphone competition

On Wednesday, the company announced that it continues to invest more in its mid-range Galaxy A Series smartphones in the US – including the launch of its first 5G device. price below 300 USD.

The Galaxy and Note, Samsung’s flagship smartphones, have long eclipsed their own A Series devices. But amid economic turmoil caused by the pandemic, the “softer” product line accounts for 70% of the company’s total smartphone shipments – and 60% in the US – by 2020, according to the report. data from IDC Research.

Speaking to reporters prior to its US launch, Samsung said the phone line grew 169% last year, so it will make a bigger push this year. Last month, they held Unpacked – an event usually exclusively for the Galaxy and Note – in Korea to add to the excitement.

Now, similar devices are making their debut in the US: three new 5G devices – Galaxy A52 5G ($ 499), A42 5G ($ 399) and A32 5G ($ 279) – and two 4G models are A12 (179 USD) and A02s (109 USD). The Galaxy A42 5G will be available in the US starting April 8, and others on April 9.

Although the price is a big plus in this release, the specs are also very attractive: the bezel-less display, the camera packed with features, the powerful processor, the sleek design, and In some models is the most anticipated: 5G. ” It was a high-end phone disguised as a universal device, ” said IDC Research analyst Ramon Llamas.

” This is not going to be something that offers all these special features because that’s what the Galaxy S. But if you’re comfortable with having a phone that’s good enough, it does what you do. need, then this is the product to be considered, “he added.

Perhaps the most attractive device in the new lineup is the 6.5-inch A32 5G ($ 279), one of the most affordable 5G phones in the US. Offering such a low price for this phone is a huge win for the 5G industry, as users are slowly accepting it due to network challenges and the need for expensive equipment. to run on it, such as the 5G-enabled iPhone 12 and the Samsung Galaxy S21 5G starting at $ 799.

Essentially, the A32 removed the price barrier from a 5G-enabled device, allowing users to focus more on the specs they wanted rather than connecting. The device also has an HD display with all-day battery life, 64 GB internal storage and micro SD card support.

Samsung’s A-series expansion in the US is a way for it to delve deeper into the affordable smartphone category. Apple now offers some tiers for the iPhone 12, and continues to develop its more affordable iPhone SE lineup, which starts at $ 399. The move also encourages customers to upgrade to flagship devices later, according to Llamas.

Samsung’s expansion timing is also very random. Earlier this week, LG announced it would withdraw from the mobile market after years of losses, marking the end of its era at the forefront of the Android world.

” With the expected collapse of LG, the third largest supplier in the US, Samsung will definitely fill the void left by this company in the mid-range segment. I don’t think Apple will hit it. the same price – plus they don’t use Android, “said David McQueen, research director at ABI Research.

New 5G phone models allow users to capture high-resolution stills straight from 4K videos, providing a scene optimizer to automatically detect what’s in the frame and enhance exposure and contrast. contrast and color, as well as a built-in augmented reality lens from Snapchat.

One step up from the A32 is the 6.6-inch A42 5G, which offers a fingerprint scanner for security and artificial intelligence built into the camera – a feature brought down the A series from flagship devices. Samsung, offers a variety of styles, angles, and formats, like GIF and filter effects, in one shot.

Right at the top of this product line is the A52 5G, with a 64-megapixel camera, tools such as a new professional video mode to adjust video details, a high refresh rate to help you work. Gaming, web browsing, and social networking were smoother.