Revealing the chain of “Super Cheap” mobile phones of Mobile World

Recently, TechRum technology forum shared the image of a store in the process of building with the banner “Super Cheap Phone”, located in Go Vap District, Ho Chi Minh City. HCM. It is worth mentioning here that this banner has the logo of The Gioi Di Dong and the words “Mobile World Member”, but instead of using the yellow-black tones of Mobile World, the banner of Super Phone The main theme is red-white.

A “Super Cheap Phone” store in the process of finalizing / Photo: TechRum

TechRum said the main task of the Super Cheap Phone is to serve customers who need to buy cheap phones, “put the smartphone price down to the lowest price by cutting down on margin or the accompanying services” . This is considered an interesting orientation of Mobile World, when ever, prices have never been a strong point of Mobile World when compared with other competitors.

Through the image above, one can see the cost reduction measures of the Super Cheap Phone located on the premises. Contrary to the Mobile World stores that users often know with a monumental scale and large area, the Super Cheap Phone shop located on Le Duc Tho Street, Go Vap District has a modest area.

We contacted the World Mobile representative and were confirmed that the retail chain “Super Cheap Phone” is true, but refused to share in the direction or business plan in the future. .

At the present time, World Mobile is still the leading retail chain in Vietnam for mobile phones, together with FPT Shop holds about 70% market share. However, in the face of competitive pressures and market saturation, Mobile World is facing many difficulties. Since the beginning of 2018, The Gioi Di Dong has closed 48 stores. In the latest business report for the first 6 months of 2019, Mobile World’s online revenue in June was only VND 775 billion, down about 20% compared to the same period last year.

Over the past time, MWG (the company that manages The Gioi Di Dong system) has shown a strong change in anticipation of market changes, such as shifting the focus from Mobile World to two chains. New retail is Green Machine and Bach Hoa Xanh, or watch business in the Mobile World store. Very likely, Super Cheap Phones will be part of MWG’s upcoming long-term strategy.