Product employee’s concern about customer experience “Case Study of Mobile World O2O model

The O2O model with the advantage of not costing transportation, warehousing and not competing directly with the sales system has been a successful choice of many companies, for example, Dienmayxanh.com chain of Mobile world.

The huge statistics of Google Analytics DMX on Dienmayxanh.com shows that last year online sales increased by 120% compared to 2017, including a few notable figures such as 15% increase in traffic, 96 % conversion rate, increase 6% average order value for electronic and refrigeration products.

Reveal effective tips on Dienmayxanh.com traffic in 2018!

Landing page:
‣ Before there was a new program is making Landing page (LDP), a time on the site can have 8 – 10 LDP, each LDP has only a few products. This takes the position of media banners, design resources, and code
‣ After: Limiting to LDP. Optimize UX page of category and prioritize pushing campaign traffic to Category page because this is the page with Best UX for finding products (with Filter, Sort by…)

Web Push: use selectively, don’t abuse causing spam. Conversion rate from Web push channel is as good as Direct channel (which has best CR)

Follow trend: when the market “red fire”, I also dive in
‣ Before: “That day is the day of XYZ web, they advertise hard, good deal, then why do we sell it? Avoiding the elephant is not a shame”
‣ After: on that day, just prepared “enough ammunition and ammunition” (good deal), the water got on the boat, they increased the number, so I would increase the number even without advertising loudly.

“When markets act, you should take action, don’t stop!”

The most important factor that makes CR (Conversion rate) increase 96%: Optimize the conversion rate of purchases!

There are 3 conversion rates that need attention and optimization

• CR1: Increasing the rate of input orders: How to get visitors to the website to buy: KPI team Product.
• CR2: Increased the rate of successful orders of the Call center: Why customers placed and canceled: KPI team Call center, Improve CLDV.
• CR3: Increase success rate: Customers agree to buy but why not export: KPI team Logistics, Control online operation.

Last year, Green Electronics had the largest contribution to the total revenue of Mobile World with VND 4,167 billion, accounting for 53%, up 28%. Selecting the O2O business model has brought value to the convenience of dienmayxanh.com customers (both in time and place of purchase), increasing sales opportunities and quickly selling upsell and crossell items. .

However, is the traffic growth rate and conversion rate of Dienmayxanh.com the whole secret that makes the number of x2 revenue maintained each year? An orthodox process successfully applied by Dienmayxanh.com, are you curious behind the theories that people can easily find reading on books as “formulas”?

Product Manager of Mobile World – Mr. Tung Jacob will reveal remaining questions when you want to learn more about O2O model by the upcoming Dienmayxanh.com case study in Ho Chi Minh on September 24 / 2019 coming!

See more complete information here!

Source : Techtalk