Mobile spending in Europe is up 31% in 2020

European consumers spent an estimated $ 14.8 billion on the App Store and Play Store over the past year, up 31 percent year-on-year, according to a recent report by Sensor Tower. This represents 13.3% of global mobile app spending in 2020.

In terms of downloads, European users made 28.4 billion installs in 2020, an increase of 17.4% compared to 2019. Of which, installations on Android accounted for 73.9% of the total. only 26.1% of iOS.

The UK is Europe’s strongest mobile app spending market

Among European countries, the UK is still the country contributing the highest revenue share with 2.9 billion USD, followed by Germany (2.8 billion USD), France (1.7 billion USD), Russia (1 billion USD). USD) and Italy (802 million USD). The data also showed that Britons spend the most on the App Store while Germans spend the most on the Play Store in the region. But the country contributing the most downloads is Russia with 6 billion.

With the epidemic and widespread isolation in Europe, the top app for revenue for 2020 is Tinder, followed by Netflix and YouTube. However, Sensor Tower also notes that there are no external revenue statistics, as in the case of Netflix navigating users to pay through the website to avoid having to cut 30% commission for Apple.

Dating app Tinder had a big year off thanks to Covid-19

In terms of downloads, TikTok has had no rival for the past year topping both App Store and Play Store. Very closely chased are WhatsApp and Zoom. However, WhatsApp’s position in the new year of 2021 could be shaken by the recent controversy regarding data sharing with Facebook.

As usual, mobile games are still the main driver of market revenue in the past year with 9.6 billion USD, up 28% from 2019 and accounting for 64.8% of Europe. European gamer spending also accounts for 12% globally, according to the report.

Europe’s top mobile games are significantly different from the rest of the world

In terms of downloads, the Play Store had more than 10 billion installs, accounting for 81% of total game installs in Europe last year. In particular, the top game rankings reflect many strange trends in this area. At the top of the list is Coin Master with $ 398.2 million in revenue, followed by Brawl Stars with $ 259 million in revenue. However, the most downloaded game is the phenomenon Among Us with 64.7 million downloads.