Livestreaming old clothes or shoes, this country is livestreaming selling coal due to excess, only “closing orders” in wholesale over 30 tons, fast shipping by train

China has an industry called livestream (live broadcast) that always makes other countries admire. In China’s hugely popular and hugely popular live streams, glamorous characters or hosts sell merchandise ranging from shoes and lipstick to children’s products and now. has turned to a new page: selling coal on livestream.

With coal inventories at China’s ports and power plants reaching record highs in recent weeks due to a sluggish economy. Demand from steel mills and other sectors has reduced demand for coal, so mineral companies are needing to be more creative to reach their customers.

During a recent Huaze Coal Industry live stream, a young woman wearing a blue hat and mining suit, holding a lump of coal on the floor at a coal warehouse, advertises coal as flour with a content of 5,500 kcal is mined at a mine in Shanxi province for 570-600 yuan, equivalent to 79.55 – 83.73 USD/ton.

Each order has a minimum weight of 30 to 35 tons, will be shipped by train, this volume shows that sellers are looking for wholesale customers to consume coal quickly.

According to trade sources, domestic 5,500 kcal thermal coal traded at around 800 yuan ($111.64) a tonne last week.

Three of the most active coal channels on Douyin – China’s popular social media platform identified by Reuters as Huaze Coal, Guohai Daily Coal Price and Jixing Coal – jointly organized 164 live events such streaming this quarter, up from 120 events in the previous quarter and 107 events in the fourth quarter of 2022 with more than 2 hours of streaming each.

And while it’s not clear how much revenue such events generate, they attract a lot of comments from viewers, many of them jokingly like “I want to buy a truck”, “Buy a truck”. How much does the whole car cost”, “Is there freeship?”.

NBS data shows that in 2022, China’s total coal production will increase to a record 4.496 billion tons, up 9% from 2021. And in Vietnam, by the end of 2022, the production block TKV’s coal has exceeded production plan with 42.2 million tons of raw coal, up 3% over the same period in 2021. Thus, by comparison, China’s coal output in 2022 is more than 100 times higher than that of the same period in 2021. times that of Vietnam.

According to Reuters