KFC uses self-driving cars to deliver fried chicken in China

While it is not known whether this move has anything to do with a marketing program or tests for how to run its services in the future, the famous fried chicken brand has already delivered the orders. place with these self-propelled cars. They are very much like “food trucks,” a kind of door-to-door delivery of food that has been used previously in the context of a COVID-19 blockade.

This move is considered to be quite effective, especially during a pandemic, because it does not create contact between customers, workers or drivers, helping to reduce the risk of infection.

The arrival of these mini delivery vehicles quickly surprised the residents of Shanghai city, when they began to appear and circulate a lot on the streets. On the body of the car printed with the KFC image and logo, all are self-driving and have no driver but are full of food. When some customers come up to try the menu, they just point the camera of the mobile device at the QR code.

In addition to receiving online purchases previously, users can purchase items directly from this self-propelled vehicle. To make a purchase, customers simply go to the car, select food on the display screen and use their personal phone to scan the QR code to make mobile payment transactions. After that, one of the extra doors on the car will open so that customers can pick up items. The display of self-propelled vehicles is always updated with the current price and menu of each product. All of this is done automatically without human intervention.

Besides, a sign on the top of the vehicle indicates that 5G technology is used and integrated. This is supposed to represent an advertising program affiliated with a network operator, which is intended to showcase the technological advancements offered by the company to users.

It is not clear if this is a KFC pilot program, but it looks like a good business strategy and it wouldn’t be surprising if they are used more in the future.

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