iPhone 14 price collapse, below 20 million

Right after Tet, iPhone 14 was heavily discounted in the Vietnamese market.

According to an announcement from an authorized dealer system, iPhone 14 is currently sold for only 19.9 million VND, down 2 million VND, iPhone 14 Plus reduced by 1 million VND to 22.9 million VND, iPhone 14 Pro reduced to 2 million VND. 27 million and iPhone 14 Pro Max reduced from 31 million to 29.5 million.

In addition, the iPhone 13 model is also discounted from 19 to 18 million.

In fact, in the period before Tet, there was a time when the iPhone 14 was offered for sale for about 20.5 million VND while the iPhone 14 Pro Max was about 30.5 million VND. However, this is merely a move to reduce the demand from dealers, instead of an official discount.

Thus, after only about 3 months of opening for sale in Vietnam, the selling price of iPhone 14 has decreased from the listed price of VND 25 million to less than 20 million. iPhone 14 Pro Max has also decreased by 4.5 million VND (from 34 to 29.5 million VND).

This is the sharpest and fastest drop of a new iPhone model from Apple since this product was sold in Vietnam. Usually, it is not until about June – the middle of the product life cycle, also the low season of the market, that Apple reduces the price of its products.

“This is a sudden, drastic and unprecedented price drop. The purchasing power of iPhones in general can grow by 20-50% after the above move. This price will put a lot of pressure on a series of high-end products from Android companies, “said Nguyen Lac Huy, a representative of CellphoneS. Mr. Huy also confirmed that the inventory at all CellphoneS stores is very abundant since Tet.

The move to reduce the price of iPhone 14 series was unexpected, but in line with the current situation, showing that the company reacts very quickly to the market.

Specifically, after a period of very strong shortage of goods at the opening sale due to high demand, combined with the production interruption in China, causing the store to have no machines to sell to customers, the iPhone supply has been fully supplied again. again, even in abundance.

However, the purchasing power of domestic users during Tet (both before and after Tet) was unbelievably low due to difficult forecasts for 2023 forcing people to tighten their consumption.

As a result, the company was forced to make a decisive price reduction move to boost sales and compete better with Apple products for market share. Remember, Samsung also just launched the Galaxy S Series product line with 3 models. The selling prices of these products are listed on par with the iPhone 14 series, but buyers will receive a lot of incentives to deeply lower the price of the product.