Did Tim Cook build a new dynasty for Apple after Steve Jobs?

Many people think that Tim Cook is doing what Steve Jobs hates the most, because he goes against all the vision and strategies that Steve Jobs laid out from the very beginning of the Apple family, including the business philosophy. , Tim Cook’s design along with the death of the small screen to the revival of the stylus. However, with what Tim Cook is doing, is it building a new dynasty for Apple?

After the launch of new Apple products on September 15, 2021, the name of CEO Tim Cook has been mentioned more than ever. He is also currently in the list of the top 100 most influential people in 2021, according to the rankings published by TIME. And of course, this is not the first time that Tim Cook has been honored.

On August 24, 20211, Apple co-founder Steve Jobs stepped down as CEO, leaving behind the world’s most valuable brand. The successor after that, is none other than Tim Cook. Steve Jobs is remembered for his groundbreaking innovations in the Mac, iPhone, iPad, iTunes, and App Store, but he’s also been impressed by critics for his foresight to Apple’s strategies. So a decade after taking over, what has Tim Cook built?

The most valuable and profitable company in the world

In his 2010 commencement speech at Auburn University, then-Apple CEO Tim Cook shared the “most important discovery” he made when he arrived at Apple in 1998 – believing in his intuition. Cook said in the speech:

I had to think outside of my training as an engineer – engineers are taught to make decisions analytically and without emotion. There are times in our lives when reliance on gut or intuition seems more appropriate – when a particular action feels right.

Tim Cook has been Apple’s CEO since 2011, He has built a large ecosystem, which has influenced the global technology industry, and brought the price of the Apple market to the $1 trillion mark. And a decade later, Cook’s instinctive choices have made Apple one of the most important companies of the modern age. And last year, the tech giant became the first company to hit a $2 trillion market cap.

His personality changed a value system

Many people clearly remember Steve Jobs as the face of Apple innovation – his charisma has given the world radically new ways of thinking about computers, music and phones, all of which ultimately. pushed Apple beyond the limits of their early years. However, the company faced a major change when their powerful leader chose Tim Cook to succeed him before he died of cancer.

As a Stable (SC) personality, Cook has a very different approach to leadership than Jobs, who has a more assertive Initiator (DI) personality. Instead of engaging people with inspirational speeches or direct, assertive commands, Cook tends to sit back, listen, and process before offering advice. Jobs is omnipotent, dominant, and agile, while Cook tends to take his time and invite others to join the conversation. While Jobs led with a fast-paced, fiery passion, Cook often led with patience and practicality.

Here are some of Tim Cook’s strengths as a Stabilizer (SC), which have influenced the way he leads Apple:

– He stepped back to listen and let others share.

– He is very interested in the values ​​and benevolence of the company.

– He asks questions to extract important information.

– He takes his time to process the information before making a decision.

– He expands on what Apple is good at.

Cook tends to be very open to listening to other people’s thoughts and ideas. The ability to set aside one’s own biases and listen to someone else’s opinion has helped make Apple a more inclusive and inclusive company. One of the biggest changes people have made When Tim Cook took over as CEO, he shifted a lot of Apple’s focus from being the biggest technology innovator to showing concern for the environment, factory working conditions, advancement of health measurements.

Take Apple to new heights

When Jobs stepped down, some critics questioned Cook’s ability to deliver the same level of creativity and innovation, but Cook found new ways to make Apple products irrelevant. irresistible. As a technology leader, Cook railed against the National Center for Public Policy Research, telling the conservative group of climate change deniers with Apple investments: Get out this stock.

In 2017, he defended young immigrants as the Trump administration tried to end the Deferred Action for Arrivals program. Under his leadership, Apple has increased charitable donations, including a $100 million investment in racial equity initiatives in January.

As Apple’s chief executive officer, Cook was known as a quiet, hard-working gentleman, in contrast to Jobs’ reputation for having an abrasive personality. But over the past 10 years, Cook has demonstrated keen instincts, some of which he reserved for his predecessor. Jobs often made choices that reflected keen intuition, like removing the iPhone’s plastic screen for glasses just a few months before launch.

Cook’s advocacy of social issues as a business leader also became a feature of his leadership style. In 2014, he became the first openly gay CEO of a Fortune 500 company. Interviewers often ask Cook whether company leaders should take a stance on public policy and the His willingness to go against what other business executives keep silent may be the biggest part of his legacy.