Despite poor sales, Sony still decided to sell Xperia smartphones ‘for many more years’

Although still launching a ‘trickle’ way of smartphones with many notable features, the sales of the Xperia series developed by Sony are not really satisfactory, if not extremely. .bleak. In fact, given Sony’s not-so-good business in the smartphone segment, there were many opinions on whether the Japanese electronics giant should decide to cut its losses and completely withdraw from this business. follow in the footsteps of LG and HTC before it or not.

However, new information shows that Sony is said to still plan to maintain the smartphone business for the next few years, according to information published by a partner of Sony – Qualcomm.

Accordingly, on June 23, this chip maker announced that it has expanded its cooperation with Sony for new Snapdragon platforms, which will be integrated for future smartphone lines of the Japanese technology company. . This is a “multi-year” deal and it covers high-end and mid-range devices.

This means, Sony will still focus on the two segments mentioned above, and has no intention of entering the popular segment, which has a very high competition rate.

“The joint effort of Sony and Qualcomm will focus on integrating Qualcomm Technologies’ advanced Snapdragon mobile platforms into future Sony smartphone lineups, providing users with enhanced functionality, greater performance and a more authentic user experience,” Qualcomm’s press release states.

Sony’s Xperia product line has long neglected the US market, with smartphones sold only on contract and at very high prices. For example, Sony’s latest Xperia 1 V model (equipped with Snapdragon 8 Gen 2) costs up to $ 1,400.

Even internationally, Sony holds only a very small share of the smartphone market. Worth mentioning, Japan, Sony’s home market, is one of the most popular smartphone markets, and even there, Sony is falling, according to 9to5Mac.

Refer to GSM Arena / 9to5Mac