‘Cleaning up’ on TikTok
- Tram Ho
Speaking of malicious content on the TikTok platform at this time, people talk a lot about the TikTok channel “No O No” – the channel has been deleted and the owner of this TikTok channel also has “3 Xin” – Sorry; Please forgive the press and the online community and please do it again. Therefore, today’s 24h Motion Spotlight column does not analyze that story in depth, but just wants to see from it the fact that: the management of bad content on the TikTok platform in particular. and social networks in general is still an unresolved story.
A few years ago, no one would have thought that a social network called TikTok would be born and grow so rapidly. With the strength of short videos, TikTok goes straight to the habit of swiping fingers on the screen of millions of users.
In Vietnam, the percentage of users using the TikTok app has increased from 34% (in 2020) to 62% (in 2022), with usage time has doubled. And of course, when the number of content creators increases so quickly, it also means that managing the content of posted videos will be a lot more difficult.
TikTok’s quarterly transparency report shows that more than 113 million videos were removed by this social network for violating “Community Standards” in the second quarter of 2022, this number is higher than in the first quarter. But we need us. Just because the video hasn’t been deleted doesn’t mean it’s all good. Not being removed just means that the video has managed to get through TikTok’s already overloaded content filters and moderation team. And when the bad content has passed, that’s when the negative impact on the community begins.
TIKTOKER’S SURPRISE STRATEGIES
Smashing when going to review food or severely criticizing restaurants… Many tricks have been inflated by TikTokers to shock and attract users’ views.
“Young people have a mentality that likes to assert themselves, like to make themselves stand out. More and more content has to be produced on it, each one having to be more shocking, more impressive than the previous ones.”
Dr. DO ANH DUC – Head of Multimedia Department, Institute of Journalism and Communication, University of Social Sciences and Humanities
In addition, on TikTok, there are many content that deviates from standards, violates fine customs and traditions such as promoting sugar babies, disguised prostitution ads, and instructional clips for cheating in exams. In particular, many dangerous challenges are constantly being created, some of which have left painful consequences
Ms. Nguyen Khanh Linh – Hanoi city shared: ” What I am concerned about is that it only took me a few seconds to understand the level of danger, but TikTok did not have any behavior to prevent, even pushed up the trend. direction “.
Hoang Anh Viet – Hanoi city also has its own frustration: ” I find it difficult to accept why someone who makes such dirty content appears on MXH – where the majority of users are. young people “.
It is the audience’s interaction that has contributed to the widespread production of dirty content, even becoming a trend. However, social networks are like a double-edged sword, if you want to shock to become famous, it is also possible that what young people receive is just a scandal.
“Young people, especially students, are not fully aware of the deviant behaviors of TikTokers, so they regularly monitor, share and encourage TikTokers to produce malicious and dirty content that makes them angry. give these TikTokers a chance to develop, make a profit from developing bad content like this.”
Journalist, Dr. Vu Van Tien – Head of Propaganda Department of Vietnam Fatherland Front Committee
Not only in Vietnam but also in other countries, TikTok has also been repeatedly criticized for its dirty and malicious content, even affecting the users’ lives of this platform.
In the US, many malicious content has spread on TikTok and caused outrage such as: the challenge of grinding teeth, dropping a coin into an electrical socket to create a spark… and most recently, “Suffocation challenge – Blackout ” – from mid-2021 to present. This “suffocation challenge” has killed at least 15 children in the US.
The “suffocation challenge” has killed at least 15 children in the US.
Before these malicious videos, users always ask to delete, even delete the TikTok channels containing those videos, but are we users completely innocent in the dizzying spread of these videos?!
The answer lies in TikTok’s video attribution algorithm . When a new content comes out, the algorithm allocates up to 200-300 active users to measure engagement. If more than 10% of viewers like the video (shown by dropping hearts, commenting or watching to the end of the video), the algorithm will recognize it as engaging content and will continue to bring it to reach 10,000-100,000 users other. Just like that, AI will spread content to millions of people in a short time without putting any serious emphasis on harmful or useful.
So TikTok tries to retain users with its algorithm, and we users contribute to that algorithm by enthusiastically watching and interacting.
Tighten ONLINE ADVERTISING MANAGEMENT
In the past time, the Department of Broadcasting and Electronic Information has implemented many solutions to deal with violations in cross-border advertising, such as creating a blacklist – listing accounts, websites, platforms, etc. put ads on inappropriate content, content against the Party and State or content that violates copyright… In this blacklist, there is a TikTok channel No O No.
A representative of the Ministry of Information and Communications said that in the near future, a whitelist of platforms with “clean” content will be established by the Ministry to meet the needs of safe and effective advertising for businesses. .
“To ensure the prestige of the brands, the Ministry agreed with the brands to issue a list of licensed channels, pages, accounts, online newspapers, and social networks, for brands to choose from. We believe that the whitelist registered with the Ministry is large enough and has enough resources for advertising companies to advertise in it and meet their advertising KPIs.”
Mr. Le Quang Tu Do – Director of the Department of Broadcasting, Television and Electronic Information, Ministry of Information and Communications
To be able to participate in the whitelist, advertising service businesses need to be very careful in censoring content, preventing and quickly preventing “junk” and malicious content appearing on the Internet. its background.
Mr. Nguyen Lam Thanh – Representative of Tiktok Vietnam said: ” All infringing content is strictly controlled by TikTok. This year we decided to restart the Hashtag “Digital Vaccine”, with the cooperation of the company. Information Security Association and Department of Information Security, sharing with each other what is harmful content, how to live a civilized life Training, education, raising public awareness towards an Internet environment healthy and positive “.
With the close attention of the authorities and the positive cooperation attitude of content development platforms, Vietnam’s Internet environment is expected to reduce the spread of “junk” videos containing malicious content. harmful effects on users.
Source : Genk