- Tram Ho
According to The Information report, CEO Mark Zuckerberg told his employees that Facebook will not change. Despite the fact that more than 500 brands and companies announced to stop advertising on the social networking platform, stems from Facebook’s uncensored content, malicious content and inciting violence.
“We will not change our policy or approach to anything, just because of the threat to a small percentage of the company’s revenue,” CEO Mark Zuckerberg told Facebook employees.
“I guess advertisers will soon return to our platform,” Mark Zuckerberg added, adding that the boycott does not impact ad revenue much, given the large proportion of ad revenue. is coming from small businesses instead of big brands.
Facebook’s stock value has plummeted, causing the company’s $ 60 billion market capitalization to evaporate in just the first two days of the week. But Facebook’s stock price rebounded afterwards. It seems the boycott campaign doesn’t weaken Facebook.
When the campaign to boycott Facebook was launched, more than 500 companies including big brands like Coca-Cola, Ford, Starbucks, Verizon, Adidas and Unilever participated in ending advertising on the social networking platform.
However, all of these efforts only made Facebook a small change, to appease its partners. It is the marking of true articles, but still violates the policy of hate speech and inciting violence.
Facebook also sends its representatives to these partners to discuss and resolve the problem. However, discussions did not reach their destination. Advertising partners say that Facebook does not want to change, and requires Mark Zuckerberg to participate directly in the discussions, because the Facebook CEO is the ultimate authority.
A Facebook representative also responded to Business Insider: “We take this issue very seriously and respect feedback from our partners. We are making progress to remove bad content from our platform, and we have no benefit from it. But as we said, we change policies based on principles, not pressure and threats. ”
Reference: Business Insider
Source : Genk