Bringing the self-boiling beef and crab hotpot to the shareholders’ meeting, boss Masan confidently declared: We are the best business that can bring Vietnamese food to the world.

In which, the foreign market is built with the main products Omachi, Vinacafe, Chinsu. Mr. Thang analyzed that if Masan Consumer wants to develop in the international market, it will be difficult in products such as cosmetics, beverages, … but will have strengths in products such as spices (fish sauce, soy sauce, etc.) chili,…), food, coffee…

This leader also said that the Chinsu brand has been launched in the Japanese market and according to Mr. Thang, these products will attend fairs, enter the Korean market in May, and join the Korean market from late August to September. will enter the US and European markets.

In the long-term roadmap of bringing Vietnamese cuisine to the world, Masan Consumer will pursue the highest standards of food hygiene and safety, consumer health, define, build, train, acquire and application of the highest standards.

” If a company can bring Vietnamese food to the world, we can do it best ,” said Mr. Truong Cong Thang confidently.

One of the export products shared by Mr. Thang in the General Meeting of Shareholders is “Hanoi Crab Beef Hot Pot”. The special thing is that this hot pot product is self-boiling, no need for hot water, gas stove, no need for dry food, just pour filtered water into the product package, in 5-10 minutes the hot pot will “boil by itself”.

Mr. Thang said that in the near future, Masan Consumer will provide global consumers with vermicelli, porridge, pho, noodle soup… this new technology of Masan. This product has received an export order to Japan.

In fact, food products such as hot pot, rice,… are not new in the international market. Self-boiling rice and hot pot products are produced mostly from Taiwan, China with the average weight of each box over 370g, the inside includes 6-7 small packages of ingredients and a plastic box, Spoon wax.

Self-boiling rice cookers and hotpots are quite expensive compared to regular canned instant noodles. According to the price advertised on the website, each box of hot pot costs 120,000 – 200,000 VND for 1 person to eat, while each box of self-boiling rice will cost from 100,000 to 150,000 VND.

For self-boiling hot pot, these small packages include all the right ingredients for a hot pot such as a package of noodles or vermicelli, a package of vegetables, spices, dried meat, a package of chili peppers, a package of spoons and a package of chemicals. self-boiling. Same with self-boiling rice, but the package of noodles is replaced by a packet of dried rice.

The interesting point of these self-boiling rice cookers and hotpots lies in the self-boiling package. A self-boiling package sealed inside has a mixture of magnesium, iron and salt. When in contact with water, magnesium will participate in the metal oxidation reaction and create an increased heat as well as a stronger reaction thanks to the addition of iron and salt.

The method of heating with heat packs is not a new way of life, as they were also used in the military to heat food. However, this heating needs to ensure the principle that chemical packages are carefully packed so that there is no possibility of contamination during use. As well as tools capable of withstanding high temperatures.