Apple becomes the most valuable brand in global history

From the very beginning of 2022, Apple has become the most valuable global brand. According to Brand Finance’s ranking, Apple’s brand value is at $355.1 billion, $5 billion higher than Amazon in second place.

The fact that Apple is at the top of this ranking is not surprising. Because in 2021, Apple is also the most expensive brand, following the success of the iPhone 13 between the end of 2021 and the beginning of 2022.

However, it is worth mentioning that Apple’s brand value has increased sharply by 35% compared to last year. Surveys on user loyalty and love for the Apple brand also skyrocketed.

Not long ago, Apple also reached a market capitalization of 3 trillion USD, becoming the largest company by market capitalization. However, market capitalization and brand value are not the same. Brand equity can be understood as the amount a third party must pay to be able to use Apple’s brand identity, including the name and logo, to sell its products.

Apple’s current brand value is the highest in history.

According to Brand Finance, Apple has achieved many successes in the past period. Not only the iPhone, but other Apple products such as iPads and Mac computers also had innovations and were very successful.

Apple creates an absolute level of user loyalty with its brand. Mainly thanks to the quality of the products and the attention to the user. Transparency and privacy policy have further strengthened users’ trust in the Apple brand. Unlike many other companies that deceive users about security and privacy issues.

In addition, Brand Finance also honored TikTok as the fastest growing brand in the world. TikTok’s brand value growth is 215%, from 18.1 billion USD in 2021 has increased to 59 billion USD in 2022, and is holding the 18th position.

Reference: phonearena