10 mobile app trends are expected to dominate 2019

The boom of mobile technologies always brings endless inspiration to Tech market in recent years. The integration of AI and Machine Learning into understanding users through applications is becoming more prevalent. What mobile technologies will dominate 2019?

1. AR / VR technology shapes mobile strategies

Augmented reality applications have grown significantly in recent years, with the success of AR apps like Pokemon Go, AR filters enhance the experience of different social networks as well as applications for businesses like IKEA (Apple).

This year, with ARKit on iOS and ARCore on Android, we will see further advances in this technology. These frameworks allow developers to use computer sensors to map their surroundings and put virtual objects in them. Therefore, AR may be used more often to introduce and promote products.

A good example of marketing efforts using AR technology is the Welcome to Marwen app that promoted Robert Zemeckis’ latest movie before its release. It uses the above tools (ARKit and ARCore) to display footage on any surface, so users can investigate it from different angles, learn more about characters and main movie.

2. AI will change technology orientation

Advances in AI have been and will change the way we interact with mobile applications. Virtual assistants like Siri, Cortana and Google Assistant can now help us gather information, schedule, schedule appointments or optimize our productivity.

Developments in natural language processing and machine learning make virtual assistants more aware of context, making their feedback better and more accurate. At the same time, big companies like Facebook, Microsoft, Google and Amazon invest in machine-based solutions to create a better conversational interface. Today, AI not only becomes a virtual assistant, when it tries to simulate a human friend. Recently, Alternika.ai application is considered a great example.

3. Security is still a top concern for dev

In 2019, mobile application security is still one of the most important trends. The overall development of the industry, the number of users on the billions, third-party SDKs and the large amount of user data stored by companies has created top security concerns for the home. Mobile application development.

This is reflected in the increasing trend of encrypted messaging applications such as Telegram, mobile privacy protection and industry changes in the direction of protecting user data. including Apple application security efforts (ATS) and Google’s efforts. At the same time, both companies include automatic security updates for their operating systems.

Experts have predicted, we will see more improvements in mobile security in

4. On-demand apps (On-demand apps)

In 2018, users around the world are used to using On-demand apps that typically include Grab and Uber. In addition to moving issues, On-demand apps dominate other types of services such as cleaning, delivery, laundry, shopping or appointment scheduling, etc.

The trend will continue to grow as users like the convenience, speed and payment methods offered through the On-demand apps for everyday tasks.

5. Extent of mobile payments

Mobile payments and payment gateways are becoming increasingly important, as the number of online buyers increases steadily every year. E-commerce, travel booking services, and on-demand applications all depend on mobile transactions.

This growth of mobile payments will impact further security, as brands will have to ensure secure encryption while deploying mobile wallets and billing in their applications.

6. Mobile cloud computing (Mobile Cloud Computing)

According to IDC, nearly half of IT spending in 2018 is for Cloud. In 2019, we will continue to witness the growing number of Cloud tools and services. Growth will include software, infrastructure or service-based platforms (Software-as-a-Service, Infrastructure-as-a-Service and Platform-as-a-Service).

With mobile cloud solutions (MCC), the idea is to provide rich mobile applications and seamless user experience across multiple devices. This will benefit companies that want to serve their users on mobile devices, but need more computing power and speed, which can slow down the experience on these devices. A good example is mobile health care applications that need to process information to provide remote diagnostics as part of their service.

7. Accelerated Mobile Pages

Download speed is still an important factor for mobile users.

To improve it, Google introduced accelerated mobile pages. This is an open source project to improve the mobile browsing experience. You can easily identify AMP-based websites that are searching Google on mobile devices, as they are marked as such.

Web developers, businesses and publishers will need to consider this solution, as it not only improves the user experience on mobile devices but also SEO factors (higher ranking AMP sites in Google).

At the same time, developing and maintaining AMP is cheaper than building a native or hybrid mobile application.

8. Progressive Web Apps

Progressive Web App (PWA) is dubbed the next generation mobile web application. They are not bound by mobile sites like slow speeds and the need for continuous Internet connectivity.

PWAs provide a very “natural” feel with features including offline and full screen mode, main screen launcher, camera access and push notifications. In addition, they are faster and consume less data than mobile websites. In addition, PWAs do not require download and installation,

A good example of a global brand has decided to build Progressive Web Apps across multiple platforms, AliExpress. The owner of this online market found that their mobile commerce grew three times faster than e-commerce and wanted to improve the mobile device experience. The deployment of PWA leads to an additional 104% of users on mobile devices and an 82% increase in conversion rates on iOS only.

9. Android Instant Apps (Instant app)

Considering the large number of mobile applications in the app store, Google realizes that it is very difficult for users to download and update new apps each time, for different purposes. That’s why the company introduced Instant Apps (Instant Apps).

With Android Instant Apps, users can only download the most necessary parts of the application, accessing the rest of the content immediately via the URL, saving space on the device. Android Instant Apps is being developed simultaneously with Google’s Progressive Web App.

Vimeo, a video streaming platform, used Instant Apps to reduce the weight of their Android apps from the 15MB installation package to the 4 MB feature module. The application exited some libraries and used the smaller image caching library. Therefore, the application provides a better experience on Android devices and the company has seen a 130% increase in the number of video hits.

10. Chatbot

Chatbots become an integral part of communication applications like Slack, Facebook Messenger or Telegram to help them interact with customers 24/7. And it’s easier than ever to build a chatbot using chat builders, from applications like AWS Lex can require some programming knowledge, to simpler build tools Use existing components.

With many integrated and simple chat building tools at affordable prices, we will see more chatbot in 2019, they will promote conversations between consumers and businesses.

The above 10 mobile technology trends are eagerly “usurping” the previous technologies, Vietnam is gradually applying most of these trends to gradually move to a modern mobile business platform. and effective. 2019 will surely be a booming year for major changes in the mobile technology market in Vietnam and in the world. One of the biggest technology conferences in Vietnam is about to explode, Vietnam Mobile Day in the ninth year is about to open its doors to welcome its first guests, promising to sum up an exciting year of the market. Mobile x Technology.

(Source: apptension.com)