YouTube first shows how they pay content creators

Tram Ho

The trend of making money from YouTube is blooming in Vietnam not only for young people but also for the elderly. This invisible general makes many of us curious that affordable YouTube is a promising land easy to make money right? Is it true that every person who watches the clip you post to YouTube turns your channel into a gold mine? Or making money on it is easy enough to motivate the passion to get rich from the old men and women in the late afternoon …

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More and more elderly people work on YouTube.

Want to know how easy it is to make YouTube? We have to look for answers to the question: How and where does YouTube pay you? If you just think that it takes a lot of people to watch, like and subscribe to your channel to make a “big” amount of money as the press goes on, you’re making a mistake.

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YouTube will pay for your creativity.

To make it easy to imagine, the profit that the YouTube channel owner can earn is not only in the number of channel subscribers, but mostly from the ads attached to each video. According to experts, there are 3 indicators to know the profit made from YouTube including CPM, CPC and recently, YouTube refers to the index – RPM.

CPM – indicator for advertisers

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CPM – Metric for advertisers

The definition of CPM interpreted by YouTube is the abbreviation for “cost per 1000 impressions” (cost per 1,000 impressions). Cost-per-thousand impressions (CPM) is an indicator of the amount advertisers pay to display ads on YouTube.

That is, you know the amount of money that advertisers pay when ads run on your videos. The more money an advertiser pays for that ad, the more money you make. CPM is a useful indicator of the level of value that advertisers value your videos as well as your viewers in helping them achieve their own goals.

Not all CPM ads will always appear, it depends on the geographical location of the person watching the video anymore, ie there will be no 100% of Video viewers will always appear. Typically in Vietnam, the efficiency ranges from 30-50%.

Currently, the CPM index in Vietnam is about USD 1.57. That is, the creators will earn 1,570 USD (about 36.2 million) if reaching 1 million views from Vietnam, while abroad the highest CPM ranges from 4.59 to 15.47 USD / CPM ($ 5.2 to $ 15.47 advertising dollars per 1,000 views)

CPC – the key to making the money fall into your hands

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The key to making the money fall into your hands.

CPC stands for “Cost Per Click”: The pay-per-click price that viewers find attractive enough to see and click on the ad to the original product introduction page. This is a more established presence than CPM.

On the same channel, CPM and CPC can be applied in parallel to the video as well as YouTube’s theme of cooperation with brands, eventually aggregating to divide the profits for the channel owner. CPM and CPC rates vary among countries, regions, topics and content related to the video.

The calculation formula of CPC = The total value of the advertising campaign / number of clicks

For example: When an advertiser buys 600,000 visits with a CPM of VND 40,000, the advertiser will eventually have to pay VND 24 million for the entire campaign. With CPC advertising, advertisers will pay for the actual visit to their site. You can agree with 200 VND / CPC.

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This is the amount advertisers will pay for each customer click.

Currently, Vietnam is not a country selected by YouTube and optimizes for a high CPM / CPC level. Even a dozen times lower than many other “hot” countries. Below the average CPC table of countries, the lowest Vietnam is only 0.03 USD. In the top table countries are many times higher than Vietnam so if you do English channels, hitting on countries with high CPC will be great, the amount of money will be a lot.

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CPC YouTube each country including Vietnam.

Therefore, some people doing YouTube in Vietnam have turned to English content to attract foreign viewers, increasing the profits for the channel. Which made YouTube in English is not easy and simple at all.

RPM – picture of your revenue

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Picture of your revenue on YouTube

Stands for “revenue per thousand impressions” – “Revenue per 1,000 impressions”. This is an indicator that represents the actual total revenue of content creators (from both ads and other forms) after YouTube has discounted.

45% of all advertising money will be kept by YouTube, the remaining 55% will go to the channel owners’ pocket money. So, don’t hear anyone talking about someone’s pink YouTube path at the time you first started your apprenticeship, because they may not have told you half of the money that must be shared with YouTube. RPM is based on a variety of revenue sources, including ads, Membership features, YouTube Premium revenue.

The calculation formula of RPM = (Estimated earnings / Number of page views) x 1,000.

For example: Suppose you estimate to earn VND 5 million from 13,000 page views, your ad RPM will be (VND 5 million / VND 13,000) x 1,000 = VND 384,615. After deducting the revenue share with YouTube, you will receive 2.75 million for 1 day.

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Earnings on YouTube are also “not good”.

RPM is an overview of your current monetization rate on YouTube. Increased RPM means you are making more money per 1,000 views, while decreasing RPM means you are making less money.

Whether you increase or decrease, RPM is also a useful indicator of the effectiveness or inefficiencies in your strategy. By understanding the factors that influence RPM, you can find opportunities to improve your monetization strategy.

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Now you can know how much money you make on YouTube – @TeamYouTube shares

The introduction of RPM by YouTube does not mean that the CPM is no longer important. Because the higher the CPM, the more money an advertiser will pay for the ad, and the content creator will get that amount. If a YouTube channel has a high CPM, it is also an indication of the value of the channel.

YouTube is making various changes to make it easier for content creators to earn more revenue from ads, including allowing creators to insert ads between videos longer than 8 minutes. at the end of this month. Previously, only videos longer than 10 minutes were allowed to enable mid-roll ads.

Distinguish between CPM and RPM

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RPM and CPM

CPM is an advertiser-focused metric, only includes advertising revenue and YouTube Premium, only includes views on videos that have monetization enabled (i.e. when ads appear), amount of money earned before subtracting the revenue share.

And RPM is an index focused on creators, including the total revenue included in YouTube Analytics reports, ads, YouTube Premium, channel membership, Super Chat and Super Stickers, the total number of views that Your videos receive include those that do not enable monetization, the actual revenue earned before and after deducting the profit share with YouTube.

Creators will rely on the above figures to visualize a bigger picture of YouTube’s earnings.

But to be able to experience and watch the above indicators, first try to create videos that attract a large number of viewers and subscribe to your channel. Because to enable YouTube monetization, you must reach 4,000 hours of public viewing in 12 months and 1,000 channel subscribers and must comply with relevant policies from YouTube.

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To enable YouTube monetization, strict conditions are required

Through this article, surely you also have the answer to the question: “How does YouTube pay you and where does the money come from?”.

In general, YouTube is a complex virtual world, and YouTube is not as easy as people think. Above all, the most important thing is to be creative and work to meet the community standards set by YouTube.

If that standard requirement is also not satisfied, everything you invest will flow into the river, so please consider and learn before following the path to YouTuber in Vietnam.

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Source : Genk