Xiaomi launched a new weapon to confront Samsung and Apple

Tram Ho

Xiaomi tung vũ khí mới đối đầu Samsung và Apple - Ảnh 1.

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Recently, two phone models 13 and 13 pro of Xiaomi were launched on the world market. Both are considered the jewel of the company and can compete with both Apple and Samsung.

In fact, 13 and 13 pro were launched on the Chinese domestic market on December 11, 2022 with prices of 1053 USD (about 25 million VND) and 1370 USD (about 32.5 million VND) respectively.

Xiaomi 13 is equipped with a 6.36-inch OLED screen with a scanning speed of up to 120Hz, with a powerful Snapdragon 8 gen 2 chip and a battery of up to 4500mAh. Besides, the 67W super fast charging feature helps users to comfortably use many difficult tasks or fight heavy games like Genshin Impact. And yet, the 3-lens camera cluster has a resolution of up to 50Mp and is manufactured by the famous German brand Leica.

The 13 pro series has a slightly better screen, 6.73 inches and a 4820mAh battery with a 120w fast charger that promises to give users the best experience.

Xiaomi 13 and 13 pro are seen as a strong breakthrough after a difficult 2022. Facing a decline in smartphone sales of up to 26% and the number of only 1.21 billion units shipped globally.

According to China-based analyst Neil Mawston, Xiaomi is indeed having a hard time competing with its big brother Iphone or a new rookie split from Huawei and Honor, in the context that users can change brands in a flash. .

Xiaomi is well known in the market for providing premium features on mid-range devices, thereby getting closer to consumers. But now, the company is targeting the high-end market with a lot of potential and profit.

However, xiaomi will have to compete directly with two brothers Apple and Samsung, a difficult challenge, when the two giants account for 92% of the high-end market in 2022.

Canalys expert Runar Bjørhovde shared, “This is a tough challenge, xiaomi doesn’t simply need a competitive product. The advantages Apple and Samsung have are still outstanding popularity, leading experts in many fields, and above all, the level of close connection with users around the world over the years.”

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Source : Genk