Why is iPhone 12 and iPhone 12 Mini less popular in Vietnam?

Apple launched 4 iPhone 12 models to the Vietnamese market on November 27. Shortly thereafter, the iPhone 12 Pro Max and iPhone 12 Pro encountered a shortage of some models, while the iPhone 12 and iPhone 12 Mini were still in stock.

iPhone 12 Mini is very small in the hands of users. (Photo: Tuan Le)

At the time of pre-order, FPT Shop chain statistics showed that 68% of people ordered the iPhone 12 Pro Max, 19% of people ordered the iPhone 12 Pro. That means nearly 9 out of 10 people order two high-end iPhone 12 models.

Meanwhile, only 4% of people ordered an iPhone 12 Mini, nearly 10% bought an iPhone 12.

“We Vietnamese people think that an expensive product is good. In addition, holding a Pro or Pro Max will feel more luxurious “, Tuan Le – technology reporter – commented. “Another part is that the iPhone 12 Mini, before being sold in Vietnam, has been evaluated as a low battery, while the demand for Vietnamese people is currently very high. No one wants to embankment an extra battery backup “, Mr. Tuan Le continued.

Meanwhile, a representative of FPT Shop said that the iPhone 12 Pro and iPhone 12 Pro Max are popular mainly because Vietnamese users want a big screen, equipped with more advanced features (especially in the camera. ), delivering a better experience …

Besides the aforementioned reason, Mr. Nguyen Tan, representative of CellphoneS, said that customers who buy in the first time are mostly the group with high consumption, willing to pay for the most premium product and having different experiences. differences, best between versions.

At the same time, according to Mr. Tan, most early-stage iPhone buyers are those who used to use smartphones, so when upgrading other products, they will choose the best device.

In addition, the representative of Mobile Vietnam also shared, inventory information and hunting for iPhone 12 Pro and 12 Pro Max made users’ desire to own these high-end devices.

At the initial ordering stage, iPhone 12 Pro and iPhone 12 Pro Max accounted for an overwhelming number as above, about 90%. However, after December 15, chains said that the number of purchases for iPhone 12 and iPhone 12 increased slightly. There are places that increase by 8-9%, some places almost double, depending on the sales strategy and the amount of goods they hold.

At the moment when the market has stabilized, the buying trend has shifted, but the iPhone 12 Pro Max is still the most popular. According to Mobile Vietnam, iPhone 12 Pro Max orders are accounting for about 45% of the total sales. At CellphoneS, this figure is about 55%. Meanwhile, the iPhone 12 Pro and iPhone 12 have quite similar purchases, a total of about 40%, the iPhone 12 Mini is still only about 5%.

The reason for users to shift to iPhone 12 and iPhone 12 Mini, retailers say that after December 15, they started rolling out promotions to stimulate demand, thus purchasing power. These two lines have increased significantly.

The fact that Vietnamese people like to buy a high-end iPhone is a predictable trend. According to CellphoneS, the percentage of buying iPhone 11 Pro Max currently accounts for about 60% of the total.

Previously, iPhone models were considered “cheap” like iPhone 5C, iPhone SE, iPhone XR, although well-received by the world market, they were picky about buyers in Vietnam.