Why does Elon Musk “cheat” Apple?

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Vì sao Elon Musk “cà khịa” Apple? - Ảnh 1.

Elon Musk, the new boss of Twitter, is “declaring war” on Apple

On Monday, November 28, billionaire Elon Musk, who recently took over Twitter, posted a series of articles on Twitter with content accusing Apple, from Apple threatening freedom of speech, to not being transparent about its policies. censorship activity. However, observers see that perhaps the real problem this billionaire is facing with Apple is financial.

The first is advertising costs. Musk said that Apple has almost stopped advertising on Twitter. To make matters worse, in the first quarter of this year, Apple was the largest advertiser on Twitter, with a total cost of $48 million in the first quarter alone.

The second is the application fee. Musk specifically criticized Apple for its “app fees,” which means that Apple typically gets a 30 percent split from purchases, downloads and subscriptions from apps available on the App Store.

I don’t know if it’s because of condemning Apple or not, but now Mr. Musk said that Apple threatened to remove Twitter from the App Store and did not give a reason. Normally, Apple only revokes App Store access when app makers violate their policies.

It is not natural that this billionaire chose to confront Apple.

Vì sao Elon Musk “cà khịa” Apple? - Ảnh 2.

It is not natural that this billionaire chose to confront Apple

Musk’s new direction for Twitter is to want the company to be profitable and diversify its revenue, not just make money from advertising (90% of Twitter’s revenue comes from advertising). But Apple’s 30% commission is a blow to Twitter’s non-advertising sales, as well as its goal of doubling revenue by 2023.

Another piece of information that partly shows Twitter’s upcoming business path is Twitter Blue. This is the subscription program that Twitter launched last year. Upon registration, users will enjoy privileges such as early access to new features. Then this month, the price of the Twitter Blue plan increased to $8/month. At the same time, Twitter users who want to have a green tick are required to register for Twitter Blue.

Mr. Musk’s condemnation of Apple is an opportunity, as well as a sizable risk.

On the one hand, there are many parties who agree with this billionaire’s opinion about Apple’s 30% fee. These include names like Epic Games (the founder of the Fortnite game), Spotify, and Match (the parent company of Tinder). Match even took legal action against Apple.

However, on the other hand, Twitter’s current situation is against Apple, a company that makes smartphones that millions of Twitter users are using. So opposing Apple could have negative consequences for Twitter.

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Source : Genk