Where is Reno4 in the “innovation” flow of OPPO Reno Series?

Depending on brand positioning, in a certain month (or season) of the year, the smartphone giants will unveil the new generation of the familiar high-end or near-high-end product lines. Only OPPO is the exception. After launching the all-new Reno series last year, up to now, the brand has introduced a total of… 4 different Reno generations. The latest generation, Reno4 and Reno4 Pro, also just hit the shelves in Vietnam.

The innovation philosophy “Renovation”

At the time of the launch of the first Reno, OPPO had held the top 5 position in the world for three consecutive years. But now, the global market is also saturated, the OPPO Fs, although very successful, have gradually become trails in the eyes of users. Reno launched with the role as its name implies: innovating (Renovation) the main smartphone portfolio of OPPO.

The Reno first pioneered the design of “shark fin”, creating its very own look. The 2-sided glass design, powerful Qualcomm Snapdragon processor and impressive imaging capabilities help Reno win the hearts of users. Thanks to Reno, OPPO rose to the top position of the segment of 10-15 million VND in Vietnam, just 1 month after launch.

Reno2 still has a “shark fin” camera, 2 glasses, the black version uses a reflective design behind the back, when the lights are on, creating an extremely strange beauty. Reno2 F shortened version is equipped with a vertical structure slide camera. Both products create great attraction with versatile camera capabilities with multiple shooting modes. In particular, the ability to record video on Reno2 really sucks thanks to its Ultra Steady Mode stabilization, which is more stable than the top flagships at that time. The 2nd generation Reno mark is the best-selling smartphone position in the market in the segment of 7-10 million at the end of 2019.

Sang Reno3, OPPO has replaced the indenting camera with a waterdrop AMOLED screen inside a super thin body with a slightly reclining color inspired by pearls or roses. The product duo brings a new mark, when combined with the famous designer Prof. Jimmy Choo, OBE – A major monument in the world fashion industry, the king of Cinderella shoes, introduces a stylish case for Vietnamese users. Since Reno3, the image of a smartphone leading in style has formed in the minds of users.

Reno4: Still leading and changing

Once again, the newly launched Reno4 is a testament to Reno’s creative continuity. Most notably, Reno4 brings super innovative camera technology called “AI Color Portrait”. When taking a photo with this feature, the Premium Reno model retains only the color of the subject and the entire background is converted to black and white. Portraits on Reno4 thus become extremely interesting and different, creating inspiration for young people to create artistic moments right from everyday life.

Reno4 can even apply AI Color Portrait (AI Color Portrait) to videos, not just photos. To help the smartphone perform this task, OPPO has brought an extremely powerful configuration, just enough to open multiple apps at the same time or play new games, just enough to perform impressive photo effects: The Snapdragon 720G comes with Adreno 618 GPU with 8 GB of RAM and 128GB or even 256GB of storage (Reno4 Pro).

Although not using Reno2’s shark fin camera, Reno4 is still equipped with an overflow screen with a gentle, delicate “mole” front came with top quality selfie (32MP). On the back, the luxurious matte finish with a special color gradient helps the Reno4 stand out from the crowd but still retain the luxurious mystique that has become the trademark of OPPO.

To ensure a complete user experience, the aforementioned powerful configuration is combined with a durable 4015mAh battery. OPPO’s innovative power has always been shown through super-safe super-fast charging technologies, and with Reno4, VOOC 4.0 30W allows users to fully charge 50% of the battery within 20 minutes. Particularly Reno4 Pro is currently the fastest charging smartphone available today. With SuperVOOC 2.0 charging even more impressive than 100% full charge in just 36 minutes.

Smartphone believers can easily recognize why OPPO is so diligently refreshing Reno: according to the name, Reno is the product line that represents OPPO’s creativity. Reno4 continues this non-stop creative spirit: debuting just half a year after its predecessor, Reno4 still puts on a new coat, new imaging technologies, new super-fast charging technology and many other breakthroughs. to give users a truly different digital life. Readers see more information about the product duo here.