When you switch from web experience to a native app (part 1)

Currently, there are still many businesses and organizations that only use the web app or just give customers unique web experience. Despite recognizing the potential to reach new customers or provide more value to existing users, these businesses have not yet created a native app to post on Apple's App Store or Google Play.

Savvy Apps regularly works with businesses to find solutions to add an application to complement the web experience. Here are the most important factors that both dev and businesses need to consider when moving from web experience to a native app.

Evaluate your current web experience

The first step is always to analyze the current web experience by looking at points that are effective and ineffective. You can use this insight to develop an existing website or web app as well as collect initial ideas when users use the app.

For example, you do grocery business. Your website allows users to prepare weekly listings. So is your app just a tool to create lists of goods or should you bring something different?

Facebook is another example. They started out as websites, then web apps, and eventually became a comprehensive native app , with a simple user interface, retaining only core features from the social networking site. Instead of adding new functions or services to the app, Facebook has opted in to the current features so that users can connect to the social network via their device. In recent years, Facebook has also divided the app to focus more on a specific feature (for example, Messenger is the leading application of Facebook apps).

On the other hand, when compared to other marketing-oriented websites, the famous coffee maker app – Starbucks has really created a different experience. The Starbucks app gives users new ways to interact with brands inside and outside the store, including customizing, ordering or paying in-app drinks.

App user identity

You already know people who use your website. Do those people use the app or do you have to outline a new demographic diagram? While evaluating the website, you will probably realize that there is a main group of potential users you are ignoring, or current users are limited in how you interact with your business.

You can start with Google Analytics or a similar tool because they will show the platforms and devices that users are using to view the website . It also lists things that users are or have not done on your web. For example, with the example of the above list, you will notice that the website viewer is creating a shopping list but they leave the website before saving it, print it or email that list for further visits. according to the. This Insight leads to the fact that customers do not actually use this shopping list when they arrive at the store, and suggest a value option so you can add to the app .

Consider using apps

Equipment is not the only thing that is becoming different. Even if the same user interacts with the website and your app, they are more likely to use the app at different times and places with different needs than when they viewed the website.

Going back to the grocery store example, users who create shopping lists on websites can take advantage of their leisure time at work. Expect, users' needs and emergencies will be completely different when they are using the app to check the list while shopping with their children.

That's why you need to identify special use cases that come with the app. Will users access the app in crowded places? Do they have poor cell phone columns or no WiFi? Are they using the app after working time at the company, while tired and no longer want to use an app with long, complicated content? By looking at the context that users will use the app How, When and Where, you will definitely bring a great experience to meet exactly what users need and when users want.

There are several main uses for most apps. These cases are stable, fast, instinctive that the top applications will meet. They don't bring as much information as the website , even leading users to the website to search for more information or longer content.

Your app will have to meet the same standards as other apps like design standards. If you still don't know how to build a feature, take a look at the stores app to develop ideas for new features.

Source: IDE Academy via SavvyApps

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