When you move from web experience to a native app (part 2)
PART 1
Determine the target for the app
Once you have assessed the web presence status, identified the app user and use cases, the next thing is to find the reason to program the app . If all of your research leads to the conclusion that the current website has met all the business needs and needs of the organization and you don't need to meet any other goals, you can stop because of app programming. is a time-consuming and costly job.
However, you can find a common reason for both users and your organization. The goal of the app should be the interference between the target of the customer and what you want to do. Some common goals such as reaching new users, retaining existing users, adding features to expand revenue, increasing the level of presence and level of brand recognition …
Train the features of the app
You should not cram website features into the application. Instead, focus on identifying features that are required based on the app's goals and usage scenarios. Some companies with wide web experience also have many applications, each corresponding to a separate core functional set, working together to increase the overall experience.
App features are more likely to take advantage of specialized functions on each device provided by smartphones, tablets and similar devices. Several questions you need to answer regarding the device's functions such as:
- Need to connect the device's GPS location?
- Does the device integrate with the user's calendar or access the user's contacts?
- Does the device need camera features or access to the user's camera roll?
- Can users use the device offline?
- Does the device use notifications (notifications)?
There are many in-app elements that are not applicable to the web experience. And the fact that you integrate them into the app doesn't mean you should do that. Always observe how and why users interact with those features. If they don't help users' efforts and improve app goals, then you have no reason to keep those features.
Apps can change the web experience
As your app grows, you will have a good chance to return to your website or web app, check out the features, content and general experience. You may realize that having a native app can increase the web experience.
For example, you want the website to send users to the app depending on the device they are using or when they are trying to use a certain feature. You should add the message line on that new app website. Apple and Google both have marketing resources and activities that support communication for applications like icons or banners app.
Once the app has been released, you should continue to measure, analyze and repeat the effective factors. The feature that you think will attract users on the app can also be the feature that a favorite web users. Just keep in mind the special app usage situations and consider which features do not achieve the same effect on the web.
Conclusion
Switching from website to app is not about repeating what is already on the web. Properly programmed applications will go far beyond the tools available, helping you quickly switch from website to app. Also take the time to understand how users are using the current website and how the app can support you and users. If all this is done correctly, the application will meet the user experience perfectly.
Source: IDE Academy via SavvyApps