- Tram Ho
In the world, Apple divides the ranks of stores in the following order: the most advanced is the Apple Store invested and owned by Apple, with each store as a work of art serving both visitors and shoppers. ; Next are the cooperation models with retailers: APR (Apple Premium Reseller): high-end retail stores; and AAR (Apple Authorized Reseller): authorized retail store. The first model has been built in a limited number of countries, currently not available in Vietnam. Particularly, APR and AAR will be jointly implemented by Apple and its retail partners, meeting the strict standards set by the “apple company”.
TopZone is considered the most upgraded model in Vietnam between Apple and local retailers, so there are incentives that only these stores have; from the design page, the shelf to the website; from process to operation.
First, TopZone has a typical design of an Apple Store with the dominant black – white color scheme. The high-grade wooden floor inside is a standard that Apple only applies to Mobile World’s TopZone in Vietnam market. This highlight creates a classy and luxurious experience space for Apple Fans as well as the feeling of being close to the “Apple store”.
The decoration inside TopZone prioritizes both aesthetics and science, in order to enhance the inherent class of the product but still help customers access the products easily and conveniently.
What makes iFan interesting is that at TopZone stores, users can find all genuine products from Apple, full of variety in all price segments. From iPhone, iPad, Macbook, iMac, Apple Watch… to accessories. Even TopZone offers products that many other retail chains in Vietnam have not yet traded.
Mr. Hoang (District 3), one of the first TopZone customers, shared quite impressed with the delicate, luxurious and logical design inside the TopZone store. Although the space is not too large, the store has a full range of products and layouts to help people easily experience the products.
At TopZone, the products displayed inside are used a high-end display security system (DDL: Demo Device Lock). These products are connected to a cable system that is hidden under the table top so that guests can still experience it comfortably but will avoid losing it. This standard is currently being applied to Apple’s Apple Stores.
The next highlight of TopZone is also the qualified Apple consultant. Accordingly, before joining the chain, employees must undergo intensive training and carefully screened from Apple to ensure the best customer service.
In addition, the premises of TopZone stores are carefully selected, located in key locations, prioritizing the main road for customers to visit conveniently.
At the end of November, early December, The Gioi Di Dong will give birth to an APR model, promising to bring a spacious space with richer goods. Believe that, this new model will satisfy the most fastidious iFans!.
From October 22, users in Ho Chi Minh City can visit two TopZone stores at 191 Dien Bien Phu, Ward 6, District 3 and 670 Au Co, Ward 10, Tan Binh. The Northern region currently has two TopZone stores in Hanoi: 291 Nguyen Van Cu, Ngoc Lam Ward, Long Bien District and 238 Nguyen Trai, Trung Van Ward, Nam Tu Liem District.
Source : Genk