What will the smartwatch market look like when Mobile World has a strategic partnership with Samsung?

This segment in previous years had an increase of 6-7% per year, but this year soared 33.5%. This remarkable growth came from increased demand, but it cannot be ignored the role of retail channels, in which Mobile World is the leading.

When leading consumer electronics firms combine with top retailers

“We believe that the partnership with The Gioi Di Dong is not only an opportunity for the two sides’ business strategy but also an opportunity to bring Galaxy Watch 3 closer to Vietnamese consumers through the store system. of the leading retailer in Vietnam “, Mr. Nguyen Quang Hien Huy – Deputy General Director and Managing Director of Samsung Vina mobile devices industry emphasized at the signing ceremony of exclusive distribution of Galaxy Watch 3 products.

Not only outperforming in number with chain stores covering 63 provinces (with more than 2,000 stores Thegioididong and Dienmayxanh), Gioi Di Dong is also a reliable, reputable shopping destination and superior service. In the first 8 months of 2020, The Gioi Di Dong sold more than 600,000 watch products of all kinds and brought in approximately 900 billion VND in revenue. It is not difficult to explain why Samsung chose to distribute solely through MobileWorld’s retail channel.

Remember on March 8, 2019, Mobile World caused a stir when announcing the shop-in-shop watch business. After just 1 year, The Gioi Di Dong has accounted for 70% of the smartwatch market. Along with the exclusive distribution handshake as doing with the Galaxy Watch 3, surely the market share that this retailer receives will increase significantly.

The market moved as the leading Vietnamese retailer entered

When phones tend to be saturated, smartwatches have the upper hand. Simultaneously realizing new consumer trends made both Samsung and The Gioi Di Dong come together. However, to be fair, this handshake not only makes sense for two companies in particular, but also makes the whole market move in a positive direction. On the one hand, it will motivate manufacturers to continue to improve their products to produce good products with more valuable features.

For example, the Galaxy Watch 3, this is the latest smartwatch from Samsung, has a very stylish and beautiful look, with all the features of the previous version, upgraded sleep tracking, ability to measure oxygen in the blood (SpO2 and VO2 Max), electrocardiogram and blood pressure. This product also has a plus point is the ability to recognize falls, a great benefit for the elderly. The product makes practicing sports become a passion, not a mandatory activity …

On the other hand, due to the “pressure” of The Gioi Di Dong, retailers will also participate in the race for market share, users will then have more choices about buying points.

“Manufacturers and The Gioi Di Dong should have attractive smartwatch sales programs like they do with many other industries, the easier it is for the Vietnamese sports community to get good products to serve. his passion, “shared Mr. Tri, a” runner “who specializes in running sports.